In the News

Welcome to our digital scrapbook of press clippings, interviews and more.

Company Updates 

Seattle Magazine - Best Place to Get Kraken Fan Gear

January 8, 2021

The Seattle Kraken Team Store receives a nomination in Seattle Magazine's 'Best of 2020'.

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Best of 2020

Best Brand: Seattle Kraken

December 14, 2020

Sports Business Journal reports on Seattle Kraken's 1.75B media impressions in the week following the team name announcement.

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Best Brand: Seattle Kraken

BDA Sells Its PowerA Brand

November 11, 2020

The Top 40 promo distributor sold the video gaming accessories brand to ACCO.

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BDA Sells Its PowerA Brand

Seattle Kraken Gives $405,000 to Non-profits After Campaign

September 23, 2020

The team donated $285,000 to YouthCare and $60,000 to both Community Passageways and the Urban League of Greater Seattle.

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Community Donations

Seattle Kraken Merchandise Sales set new Standard for NHL Expansion Teams

September 4, 2020

Reporter Megan Campbell interviews Jay Deutsch.

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Seattle Kraken Merch

The Kraken Hits Another Milestone

September 2, 2020

PSBJ interviews Jay Deutsch about the successful opening of Seattle Kraken's retail store.

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Merchandise

BDA Names New CIO

August 31, 2020

Steve Gomez has technology leadership experience at major brands like Microsoft and T-Mobile.

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BDA Names New CIO

Record Breaking Sales of Seattle Kraken Merch

August 10, 2020

ASI Counselor reports The Kraken as the league's best-selling expansion identity launch ever in terms of branded merchandise sales.

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Seattle Kraken

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