In the News

Welcome to our digital scrapbook of press clippings, interviews and more.

Company Updates 

Seattle Kraken Gives $405,000 to Non-profits After Campaign

September 23, 2020

The team donated $285,000 to YouthCare and $60,000 to both Community Passageways and the Urban League of Greater Seattle.

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Community Donations

Seattle Kraken Merchandise Sales set new Standard for NHL Expansion Teams

September 4, 2020

Reporter Megan Campbell interviews Jay Deutsch.

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Seattle Kraken Merch

The Kraken Hits Another Milestone

September 2, 2020

PSBJ interviews Jay Deutsch about the successful opening of Seattle Kraken's retail store.

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Merchandise

BDA Names New CIO

August 31, 2020

Steve Gomez has technology leadership experience at major brands like Microsoft and T-Mobile.

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BDA Names New CIO

Record Breaking Sales of Seattle Kraken Merch

August 10, 2020

ASI Counselor reports The Kraken as the league's best-selling expansion identity launch ever in terms of branded merchandise sales.

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Seattle Kraken

In Conversation With Jay Deutsch: Seattle Kraken Launch

July 28, 2020

Jay Deutsch, BDA CEO and co-owner of the Seattle Kraken, discusses the team name and merchandise with a charitable focus.

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Jay Deutsch, BDA CEO

It's Official - The 32nd NHL Franchise is the Seattle Kraken

July 23, 2020

Our CEO, Jay Deutsch, shares insights of how the Seattle Kraken branding came to life.

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NHL Seattle

BDA Maintains High Ranking on Promo Marketing’s Top Distributors of 2020

July 8, 2020

Nation’s Largest Branded Merchandise Agency Places Fourth Among Top 50 Distributors.

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BDA Maintains High Ranking on Promo Marketing’s Top Distributors of 2020

© 2020 Bensussen Deutsch & Associates, LLC.