Extend Your Brand Into a Lifestyle Outside of The Studio and Gym

Creating merchandise solutions that help bring you closer to your valuable customers is a passion for the BDA team.

PROACTIVE IDEATION TO ATTRACT AND INCREASE MEMBER ENGAGEMENT

Top of mind is to attract new members and to increase the engagement and loyalty of existing ones. Our teams recognize this goal and draw on our years of industry-honed excellence to help you do that. With our business-critical, customized-to-your-needs products including new studio opening kits, staff and coach uniforms, member apparel, and more, we have the ability to provide robust services at both the corporate and franchise or regional levels to increase your membership and its brand loyalty.

EXPERTISE IN COMPLETELY CUSTOM SUPPORT AND DESIGN

Our team draws on years of experience embedded in the industry to support your franchise-based and fitness clients with specialized, in-market account experts. We come onsite to your locations for the purpose of observing, learning, and entrenching ourselves in your specific brand, location, and client base. Combining our knowledge of your brand with our market expertise, we then provide consulting for the most effective retail set-up, management, and visual merchandising, as well as all merchandise design, production, and logistics for seamless integration.

RETAIL-WORTHY, QUALITY APPAREL THAT CLIENTS WANT TO WEAR

In creating bespoke, white-label products that include technical workout gear, our in-house design team works with you to ideate retail-worthy, quality items that coaches, trainers, and staff are proud to wear and members want to purchase. Providing full pop-up shop execution and client event support along with marketplace eCommerce capabilities, we make it easy and streamline the process for locations and studios to maintain inventory based on individual needs.