WOODINVILLE, Wash., July 9, 2014 — Bensussen Deutsch & Associates, Inc. (BDA), today announced it has been named the Official Branded Merchandise Licensee of the PGA TOUR. In this capacity, BDA will focus on extending the PGA TOUR brand for the PGA TOUR's Official Marketing Partners, title sponsors and tournaments.
"We set out to identify an agency partner with proven expertise in event and sponsorship activation through licensing and co-branded promotions that will help enhance our marketing efforts. BDA surfaced as the clear leader in this space,” said Tim Hawes, senior vice president of retail licensing for the PGA TOUR. “An innovator in the promotional merchandise industry, BDA will be an invaluable strategic resource to the PGA TOUR and our partners from both a marketing and procurement perspective.”
As the first official branded merchandise licensee to be designated by the PGA TOUR, BDA has licensing rights for Champions Tour, Web.com Tour, PGA TOUR Latinoamérica, and selected tournaments in the agreement.
“It is a privilege to be recognized by the PGA TOUR as its Official Branded Merchandise Licensee. We see a vast amount of untapped potential in this area of business for the PGA TOUR,” said Jay Deutsch, BDA co-founder and CEO. “Having worked with nearly every major sports league over the past 30 years, we have the experience to design and execute creative, targeted activation campaigns that will drive brand loyalty for both the PGA TOUR and its partners.”
Together, the PGA TOUR and BDA will work to add value to the PGA TOUR’s Official Marketing Partner relationships both directly through the development and execution of marketing activation programs as well as indirectly via incremental brand value created in support of the PGA TOUR’s collection of world class brands and events.
Bensussen Deutsch & Associates, Inc. (BDA), the nation’s first and largest Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues (MLB, NFL, NASCAR, NCAA, IMG College, NBA, NHL, MLS, USTA and USOC) and global entertainment holding companies. The company is celebrating 30 years of business with such high-profile brands as Coca-Cola, FedEx, Ford, GE, Kellogg’s, Michelin and Starbucks. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, and integrated e-commerce marketing. BDA collaborates with leagues, teams and their corporate partners on game day and special event giveaways, retail merchandise, gifting programs, branded apparel and other merchandise-based promotions aimed at consumers, employees and business-to-business audiences. For more information on the power of merchandise, visit www.bdainc.com.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2013, tournaments across all Tours generated more than $134 million for local and national charitable organizations and in early 2014 the TOUR’s all-time charitable contributions surpassed $2 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.
BDA PR/Media Relations