The Super Bowl Ads Most Don’t SeeThe talk this week was which Super Bowl ads were the funniest and which flopped. Multimillion-dollar TV spots are certainly the most familiar and talked about form of Super Bowl advertising, but the sponsorship story doesn’t end there. Those of us fortunate enough to attend or be in the host city of a Super Bowl, World Series, Final Four, Daytona 500, Stanley Cup Final or Olympic Games are exposed to another more tangible advertising medium—branded merchandise.
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Patriots Fans to Receive 'I Was There' Towels at AFC Title GameAll week long, the Patriots have been praising Gillette Stadium for its atmosphere. They loved it last week, as a previously sleepy place came alive. This week, the Patriots are expecting more. To help, they are hanging out towels—to be waved—as a free giveaway for Sunday’s game vs. the Ravens. BDA delivered 70,000 towels for the AFC title game.
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BDA Cares Foundation Celebrates Launch With 'Rock the Needle' Fundraiser Featuring University of Washington Basketball Coach Lorenzo RomarBDA today celebrates the formation of the BDA Cares Foundation with the “Rock the Needle” charity event at the Space Needle. BDA employees will show their strength by walking 1,000 miles on the Space Needle’s observation deck in support of domestic violence. The foundation, dedicated to the prevention of violence against women and children, was created by BDA co-founders, Eric Bensussen and Jay Deutsch, as a result of the impact of a domestic violence tragedy within the BDA community.
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More than 200,000 Indivisible Wristbands SoldThe Create Jobs for USA fund has surpassed $1 million in donations for a new small business lending program since its Nov. 1 launch. That's equal to 200,000 of the red, white and blue "Indivisible" wristbands BDA is suppling Starbucks for the Create Jobs movement.
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'Batman: Arkham City' game widens franchiseVariety reports Warner Brothers is rolling out an extensive marketing campaign around the release of "Batman: Arkham City." WB has also let its consumer products arm play with the property, releasing batarang-shaped videogame controllers from BDA, toys from Mattel and more.
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Coffee Meets CoutureThis year, Starbucks celebrates 40 years of coffee, culture and its evolution into a global icon. To mark the occasion, the coffee giant invited the past three recipients of the CFDA/Vogue Fashion Fund award to design a line of Starbucks-inspired T-shirts. BDA was contracted to handle the manufacturing and fulfillment and distribution of the shirts, which are available at StarbucksStore.com and select Nordstrom locations.
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Maker of the ‘baddest earphones on the planet’ acquired by BDAMunitio earphones are made out of 9mm bullet casings, and they are built to provide mind-blowing sound. Now, the high-end earphones have landed in the hands of a Seattle area company, with Bensussen Deutsch & Associates announcing that it has acquired the San Diego maker of earphones and other mobile electronics products. Munitio earphones don’t come cheap, ranging in price from $159 to $179. And then there’s the perception of sticking a bullet casing in your head to listen to music.
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Bobbleheads: A nostalgic toy slides safely into the futureShake your head if you believe bobbleheads are taking over America. These simple, springy-headed figures date to mid-19th century Germany and started the latest in a long series of comebacks in 1999 when the San Francisco Giants offered a Willy Mays bobble to smitten fans.
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The Surprising Power of Promotional ProductsPromotional products are, some say, the oldest form of advertising. American businesses spend $20 billion a year giving away stuff with logos, which is pretty good evidence that it works. How do companies find the right promotional item? The New York Times offers four suggestions.
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2010 PPAI Sales Volume StudyIt had to end sometime—the Great Recession that sent promotional products distributors’ sales plummeting. And it has. PPAI’s 2010 Estimate of Distributor Sales shows industry distributors sold $16,560,162,075 in promotional products last year, a gain of $921,590,607 or 5.9 percent over 2009.
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Ten Cool Car AccessoriesMSNBC.com contributor Dan Carney provides a rundown of his favorite branded merchandise offerings from automakers. BDA is behind two of Carney's top 10 items: Jaguar's Super Bandit motorcycle helmet and Land Rover's Drifter camping tent.
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Major League Gaming Partners with POWER AMajor League Gaming, the world’s largest professional video game league, today announced a partnership with POWER A, the retail consumer products brand of BDA, to offer a suite of MLG branded bags and carrying cases for gaming systems and accessories. The line will be marketed through the BDA retail video game brand POWER A, and will be available at major retailers this fall.
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BDA Ranks No. 2 on Promo's Top 50 Distributor ListBDA has been recognized as the No. 2 distributor by Promo Marketing magazine, one of the industry’s leading trade publications. Annual revenues for BDA grew to over $250 million in 2010, representing over more than 25% growth over its 2009 revenue performance.
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BDA Ranks No. 3 on Counselor's Top 40 Distributor ListThe Advertising Specialty Institute (ASI) and Counselor magazine have ranked BDA as the nation’s third-largest distributor of promotional products, rising above its position of fourth in 2010. This year’s inclusion on the list marks the sixth consecutive straight year that BDA has been ranked as one of the top 10 distributors by ASI.
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Audio Interview: Promo Marketing Talks to BDA CEO Jay DeutschBDA CEO and co-founder Jay Deutsch speaks with Promo Marketing on the heels of BDA being ranked No. 2 on Promo's 2011 top 50 distributors lis
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Branding SwaggerThe Puget Sound Business Journal reports that BDA is positioned to become the undisputed heavyweight of the branded merchandise industry.
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BDA extends deal as MLB's premium merchandise agencyBensussen Deutsch & Associates has extended the agreement making it MLB's premium merchandise agency of choice for an additional four years. When it was signed in 2007, the MLB deal was the first in a series of large sports property agreements for BDA.
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Giveaways Grow as the 'When' and 'Why' EvolveIn their never-ending quest to lure fans to the ballpark, baseball marketers continue to aim for the head. Caps and bobbleheads topped the list of items most frequently given to fans by MLB clubs for the second straight season, according to a SportsBusiness Journal anaylsis of teams' 2010 promotional efforts.
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It's All in the PackagingPromo magazine interviews BDA CEO and co-founder Jay Deutsch about packaging strategies.
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Distributor Support for QCA GrowsPromotional products distributors have begun to recognize the role Quality Certification Alliance (QCA) plays in helping suppliers put the processes and procedures in place to deter and detect noncompliant product and use third-party audits for confirmation. As a result, they are using QCA-accredited suppliers to meet their needs.
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BDA: Home of the BobbleheadsBensussen Deutsch & Associates Inc. in Woodinville, Wash., produces most of the bobbleheads given away at major league ballparks. The company says it is scheduled to deliver more than 1 million dolls combined for at least 44 promotional dates this season.
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Compliance ControlTo gain insight into the critical issues surrounding compliance, Promotional Products Business talked with four promotional products business owners who have much experience dealing with the complexities of developing comprehensive compliance programs.
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