This is the Most Important Word When it Comes to Relationship MarketingForbes.com contributor Steve Olenski interviewed BDA co-founder and CEO Jay Deutsch about relationship marketing and the role of branded merchandise in the digital age.
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Five Minutes with Jay DeutschAdvertisers are expected to spend a record $13.79 billion on sports sponsorships in North America in 2013, according to a new forecast by IEG. Those in the business believe this means fewer TV and digital campaigns and increased focus on the tangible in sports marketing—i.e., promotional products. Promotional Products Business asked BDA co-founder and CEO Jay Deutsch about this anticipated renewed focus on off-line sports marketing.
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CBS Sports Eye On Baseball Q&A With Jay DeutschNowadays, we're seeing more and more creativity on the bobblehead front, especially in looking to capture memorable moments or events. BDA, Inc. is on the cutting edge, as they're producing some excellent bobbleheads, including two we've touted in recent weeks here in our Eye on Baseball blog: Coco Crisp's "Bernie Lean" and Albert Belle pointing to his bicep.
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Rooting for 'USA, USA!'The U.S. Olympic Committee licenses its name and logo to provide funding for U.S. athletes to compete at the Olympic and Paralympic level. USOC managing director of consumer products and licensing Peter Zeytoonjian talks Team USA licensing with Retail Merchandiser.
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How branded merch, affinity clubs help teams court female fansThe female pro football fan is facing an all-out blitz as the NFL and its corporate partners look to develop a lasting, lucrative connection with this growing segment of their audience. Women now account for 45 percent of the NFL’s fan base. In 2011, Nielsen’s NFL ratings climbed from 3.7 to 3.9 in the 18- to 34-year-old female demographic. Consider further that shopper marketing data from the Boston Consulting Group points to 70 percent of household purchasing decisions being made by women, and the value of the female fan skyrockets.
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Everybody Loves BobbleheadsBobbleheads have bounced back as 2012 marks the first time since at least 2005 that MLB clubs used bobblehead giveaways more than any other promotional handout. That top spot, according to SportsBusiness Journal’s seventh annual review of team promotional calendars, normally goes to T-shirts or headwear. Bobbleheads have ranked from second to fifth in recent years.
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BDA Volunteers Clean Up Lighthouse ParkBDA employees from the Woodinville, Texas, Michigan, South Carolina and Indiana locations came to Mukilteo to help weed in the beds around the shelters and restrooms of Lighthouse Park and on the beach berm.
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Kauffman Stadium Transformed into Undulating American FlagBefore beleaguered AL starter Justin Verlander threw his first pitch, Chevrolet, an official MLB corporate partner, outfitted 43,500 fans in specially branded red, white and blue All-Star Game T-shirts. Each shirt bore the legend “2012 All-Star Game Pregame” and featured the MLB and Chevrolet logos. When fans donned the T-shirts, the stadium was transformed into an undulating American flag.
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Patriotism on display at Kauffman StadiumIn the words of one of the more than 40,000 fans who made it happen on Tuesday, Kauffman Stadium was a "living, breathing flag" for the 83rd All-Star Game. Major League Baseball and Chevrolet placed a packet on every seat, containing either a red, white or blue T-shirt. Instructions were included to "create a patriotic display of colors" for the pregame show on FOX leading up to the first pitch.
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We'll Never Forget This ColleagueIn this Inc. magazine interview, Jay Deutsch, CEO of Seattle-based BDA, explains how his company faced a tragic loss—and now has a new mission.
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BDA Recognized as One of the Top 100 U.S. Promotional AgenciesBDA announced today it placed sixth in the 2012 PROMO 100 agency rankings, compiled by Chief Marketer Magazine. This is the seventh consecutive year BDA has been included in the top 10, reaching as high as fourth in 2008 and 2009. BDA was recognized as the No. 1 agency in the Promotional Products category.
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MOGA Named Best Hardware of E3MOGA by PowerA was named "Best Hardware of E3" by Machinima. The video entertainment network got a chance to go hands-on with the mobile gaming system, calling MOGA "an impressive piece of tech."
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Eastside Fastest-Growing Private Companies Revealed for 2012BDA has been named to the Puget Sound Business Journal's list of the fastest-growing private companies on the Eastside. Final rankings, based on revenue growth between 2009 and 2011, will be announced in the July 20 issue of the Business Journal.
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This Elegant Controller Solution Could Change the Way Mobile Games are Made and PlayedKotaku presents a sneak peek at the MOGA mobile gaming system from PowerA. MOGA aims at making today's console-quality smartphone games play like console games. Mobile phone gaming controllers have come and gone, bulky add-ons proving more novelty than mobile gaming revolution. Accessory developers have been trying for years to develop a solution to the touch screen control issue, but up until now nothing has stuck.
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15 Distributors Sign Charter Pledging QCA SupportQuality Certification Alliance, the Chicago-based independent, not-for-profit organization dedicated to helping promotional product companies provide safe products, has created a Distributor Advocacy Council Charter that allows distributors to formally pledge their support for the organization. QCA DAC participants can officially commit to meeting the higher standards of Fortune 1000 companies through partnering with QCA accredited suppliers that have been independently verified as having processes and procedures in place to deliver safe and compliant products.
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Merchandise a powerful activation tool for teams, sponsorsThe value of sports sponsorships is rooted in the strong emotional attachments fans develop with their favorite leagues, teams and athletes. It’s our job as marketers to create lasting promotional ties that inspire the consumer to transfer some of that loyalty over to the sponsor. Sponsorship is the fastest-growing sector in the sports market and nowhere is this growth more evident than with branded merchandise, an advertising medium that’s steadily gaining traction among sports entities and the world’s most iconic corporate brands.
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Promo Marketing Top 50 Distributors: The InterviewsPromo Marketing's annual discussion with the industry’s biggest, brightest and highest-earning companies includes a Q&A with BDA co-founder and CEO Jay Deutsch. For the second time in five years, BDA claimed the No. 1 spot on the magazine's Top 50 Distributors rankings.
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Cause Marketing is a Billion-Dollar BusinessThe cover story for the May 2012 issue of Promotional Products Business magazine dives into cause marketing. One of the story's examples is the Starbucks Indivisible wristband, which benefits the Opportunity Finance Network. What the story fails to mention is that BDA was brought in by Starbucks to oversee creation of the wristbands.
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The Super Bowl Ads Most Don’t SeeThe talk this week was which Super Bowl ads were the funniest and which flopped. Multimillion-dollar TV spots are certainly the most familiar and talked about form of Super Bowl advertising, but the sponsorship story doesn’t end there. Those of us fortunate enough to attend or be in the host city of a Super Bowl, World Series, Final Four, Daytona 500, Stanley Cup Final or Olympic Games are exposed to another more tangible advertising medium—branded merchandise.
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Patriots Fans to Receive 'I Was There' Towels at AFC Title GameAll week long, the Patriots have been praising Gillette Stadium for its atmosphere. They loved it last week, as a previously sleepy place came alive. This week, the Patriots are expecting more. To help, they are hanging out towels—to be waved—as a free giveaway for Sunday’s game vs. the Ravens. BDA delivered 70,000 towels for the AFC title game.
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BDA Cares Foundation Celebrates Launch With 'Rock the Needle' Fundraiser Featuring University of Washington Basketball Coach Lorenzo RomarBDA today celebrates the formation of the BDA Cares Foundation with the “Rock the Needle” charity event at the Space Needle. BDA employees will show their strength by walking 1,000 miles on the Space Needle’s observation deck in support of domestic violence. The foundation, dedicated to the prevention of violence against women and children, was created by BDA co-founders, Eric Bensussen and Jay Deutsch, as a result of the impact of a domestic violence tragedy within the BDA community.
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More than 200,000 Indivisible Wristbands SoldThe Create Jobs for USA fund has surpassed $1 million in donations for a new small business lending program since its Nov. 1 launch. That's equal to 200,000 of the red, white and blue "Indivisible" wristbands BDA is suppling Starbucks for the Create Jobs movement.
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'Batman: Arkham City' game widens franchiseVariety reports Warner Brothers is rolling out an extensive marketing campaign around the release of "Batman: Arkham City." WB has also let its consumer products arm play with the property, releasing batarang-shaped videogame controllers from BDA, toys from Mattel and more.
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Coffee Meets CoutureThis year, Starbucks celebrates 40 years of coffee, culture and its evolution into a global icon. To mark the occasion, the coffee giant invited the past three recipients of the CFDA/Vogue Fashion Fund award to design a line of Starbucks-inspired T-shirts. BDA was contracted to handle the manufacturing and fulfillment and distribution of the shirts, which are available at StarbucksStore.com and select Nordstrom locations.
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Maker of the ‘baddest earphones on the planet’ acquired by BDAMunitio earphones are made out of 9mm bullet casings, and they are built to provide mind-blowing sound. Now, the high-end earphones have landed in the hands of a Seattle area company, with Bensussen Deutsch & Associates announcing that it has acquired the San Diego maker of earphones and other mobile electronics products. Munitio earphones don’t come cheap, ranging in price from $159 to $179. And then there’s the perception of sticking a bullet casing in your head to listen to music.
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Bobbleheads: A nostalgic toy slides safely into the futureShake your head if you believe bobbleheads are taking over America. These simple, springy-headed figures date to mid-19th century Germany and started the latest in a long series of comebacks in 1999 when the San Francisco Giants offered a Willy Mays bobble to smitten fans.
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The Surprising Power of Promotional ProductsPromotional products are, some say, the oldest form of advertising. American businesses spend $20 billion a year giving away stuff with logos, which is pretty good evidence that it works. How do companies find the right promotional item? The New York Times offers four suggestions.
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2010 PPAI Sales Volume StudyIt had to end sometime—the Great Recession that sent promotional products distributors’ sales plummeting. And it has. PPAI’s 2010 Estimate of Distributor Sales shows industry distributors sold $16,560,162,075 in promotional products last year, a gain of $921,590,607 or 5.9 percent over 2009.
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Ten Cool Car AccessoriesMSNBC.com contributor Dan Carney provides a rundown of his favorite branded merchandise offerings from automakers. BDA is behind two of Carney's top 10 items: Jaguar's Super Bandit motorcycle helmet and Land Rover's Drifter camping tent.
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Major League Gaming Partners with POWER AMajor League Gaming, the world’s largest professional video game league, today announced a partnership with POWER A, the retail consumer products brand of BDA, to offer a suite of MLG branded bags and carrying cases for gaming systems and accessories. The line will be marketed through the BDA retail video game brand POWER A, and will be available at major retailers this fall.
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Audio Interview: Promo Marketing Talks to BDA CEO Jay DeutschBDA CEO and co-founder Jay Deutsch speaks with Promo Marketing on the heels of BDA being ranked No. 2 on Promo's 2011 top 50 distributors lis
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BDA Ranks No. 3 on Counselor's Top 40 Distributor ListThe Advertising Specialty Institute (ASI) and Counselor magazine have ranked BDA as the nation’s third-largest distributor of promotional products, rising above its position of fourth in 2010. This year’s inclusion on the list marks the sixth consecutive straight year that BDA has been ranked as one of the top 10 distributors by ASI.
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BDA Ranks No. 2 on Promo's Top 50 Distributor ListBDA has been recognized as the No. 2 distributor by Promo Marketing magazine, one of the industry’s leading trade publications. Annual revenues for BDA grew to over $250 million in 2010, representing over more than 25% growth over its 2009 revenue performance.
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Distributor Support for QCA GrowsPromotional products distributors have begun to recognize the role Quality Certification Alliance (QCA) plays in helping suppliers put the processes and procedures in place to deter and detect noncompliant product and use third-party audits for confirmation. As a result, they are using QCA-accredited suppliers to meet their needs.
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It's All in the PackagingPromo magazine interviews BDA CEO and co-founder Jay Deutsch about packaging strategies.
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Compliance ControlTo gain insight into the critical issues surrounding compliance, Promotional Products Business talked with four promotional products business owners who have much experience dealing with the complexities of developing comprehensive compliance programs.
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BDA: Home of the BobbleheadsBensussen Deutsch & Associates Inc. in Woodinville, Wash., produces most of the bobbleheads given away at major league ballparks. The company says it is scheduled to deliver more than 1 million dolls combined for at least 44 promotional dates this season.
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BDA extends deal as MLB's premium merchandise agencyBensussen Deutsch & Associates has extended the agreement making it MLB's premium merchandise agency of choice for an additional four years. When it was signed in 2007, the MLB deal was the first in a series of large sports property agreements for BDA.
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Branding SwaggerThe Puget Sound Business Journal reports that BDA is positioned to become the undisputed heavyweight of the branded merchandise industry.
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Giveaways Grow as the 'When' and 'Why' EvolveIn their never-ending quest to lure fans to the ballpark, baseball marketers continue to aim for the head. Caps and bobbleheads topped the list of items most frequently given to fans by MLB clubs for the second straight season, according to a SportsBusiness Journal anaylsis of teams' 2010 promotional efforts.
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