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About Us

  • About Us
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Jay DeutschCEO & Co-founderJay Deutsch - CEO & Co-founderJay Deutsch - CEO & Co-founder
Eric BensussenPresident & Co-founderEric Bensussen - President & Co-founderEric Bensussen - President & Co-founder
Barry DeutschExecutive Vice PresidentBarry Deutsch - Executive Vice PresidentBarry Deutsch - Executive Vice President
Helen RiceVice President of Human ResourcesHelen Rice - Vice President of Human ResourcesHelen Rice - Vice President of Human Resources
John RostasChief Operating OfficerJohn Rostas - Chief Operating OfficerJohn Rostas - Chief Operating Officer
Lucky EvaniVice President of Sales, Consumer Products DivisionLucky Evani - Vice President of Sales, Consumer Products DivisionLucky Evani - Vice President of Sales, Consumer Products Division
Nekko Ward ShefferlyVice President of Client ServicesNekko Ward Shefferly - Vice President of Client ServicesNekko Ward Shefferly - Vice President of Client Services
Rob MartinVice President of MarketingRob Martin - Vice President of MarketingRob Martin - Vice President of Marketing
Rick RaylVice President of Purchasing & OperationsRick Rayl - Vice President of Purchasing & OperationsRick Rayl - Vice President of Purchasing & Operations
Ron AlessandriniVice President of ImportRon Alessandrini - Vice President of ImportRon Alessandrini - Vice President of Import
Steve AvanessianVice President of Client ServicesSteve Avanessian - Vice President of Client ServicesSteve Avanessian - Vice President of Client Services
David SchwartzChief Information OfficerDavid Schwartz - Chief Information OfficerDavid Schwartz - Chief Information Officer

Jay Deutsch CEO & Co-founder

About

We're fortunate Jay wears many hats. Entrepreneur. Motivator. Philosopher. Innovator. Leader. His passion fills the room and fuels the BDA family. His vision of BDA as a collaborative partner with our clients touches all aspects of our businessócreativity and innovation, supply chain management, fulfillment and distribution and customer service. Along with conceiving the one-stop shop Merchandise Agency™ concept, Jay has coined several "BDA-isms," which he fully expects will someday become part of the mainstream business vernacular.

Name a marquee sporting event and you can bet Jay's been there in person. That includes Super Bowls, Final Fours, World Series, Summer and Winter Olympics, Daytona, the Masters and more. Still on his radar? The World Cup, the Cricket World Championships and a relaxing trip to Pamplona for the Running of the Bulls.

Jay

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