Arrow McLaren | Sports Retail Pop Up Shop
January 18 2024
During the 2023 IndyCar race season, BDA supported at-track retail efforts for Arrow McLaren at Long Beach, CA, and for the Indianapolis 500 at the Indianapolis Motor Speedway. BDA and Arrow McLaren worked together to develop a custom line, with affordable prices to be sold at track to race fans of these prestigious events. BDA sourced all products sold, developed and created all retail fixturing, and managed all onsite retail store operations.