Teenage entrepreneurs. A makeshift garage office. Barely a trace of seed money. From nothing, childhood friends, Jay Deutsch and Eric Bensussen, built an industry-leading global company, a first-of-its-kind Merchandise AgencyTM. And to this day, pulling off the impossible is still what separates BDA.
The power of merchandise is about connection. For the past 35 years, we've used this dynamic advertising medium to promote iconic brands and connect with stakeholders. Today, it's about evangelizing brands, creating experiences that touch the human spirit, and most importantly, helping our clients deliver on their brand promise.
Today, BDA supports some of the biggest brands in software, hardware, electronics, semiconductors, internet, telecom, and e-commerce. We help them by activating, motivating, and promoting their events, employees, and brands.
Ultimately, our goal is to inspire brand action where life and work happen.
We welcome the chance to measure our global reach against anyone. Today, we call North America, the Philippines, China, and the UK home. Tomorrow? Stay tuned. Plans are always in motion to further expand our footprint and take your brand to places it’s never been. The international demand for branded merchandise is exploding and our local market expertise opens up a world of possibilities. We’ll see you abroad.
In 2008, Jay Deutsch founded the Quality Certification Alliance (QCA) to provide a common set of third-party safety standards for the promotional products industry. Over the past decade, QCA has led the way with product safety, environmental stewardship, quality assurance and global social responsibility. Today, Jay and BDA continue to work tirelessly with QCA and their commitment to protecting your brand, your customers, your employees - worldwide.
Most companies claim to have the best people. We say to them, “Keep dreaming.” Our people are second to none. They set us apart with their entrepreneurial spirit, ambition and borderline unhealthy obsession with Halloween. (Have you seen the pictures?) They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It’s our people that make BDA one of Seattle’s 100 Best Companies to Work for. From account management to design to operations, our people have a genuine passion for this business that shines through in everything we do.