Vision. Ingenuity. Guts... It’s how you climb to the top and stay there.
Teenage entrepreneurs. A makeshift garage office. Barely a trace of seed money. From nothing, childhood friends, Jay Deutsch and Eric Bensussen, built an industry-leading global company, a first-of-its-kind Merchandise AgencyTM. And to this day, pulling off the impossible is still what separates BDA.
The Power of Merchandise
The power of merchandise is about connection. For the past 35 years, we've used this dynamic advertising medium to promote iconic brands and connect with stakeholders. Today, it's about evangelizing brands, creating experiences that touch the human spirit, and most importantly, helping our clients deliver on their brand promise.
Game changer is putting it mildly.
By now, it should be clear why we call it the power of merchandise.
Drive Revenue
Thump thump, thump thump. That’s the sound of us taking your goals to heart. Boosting sales, generating new revenue streams and maximizing ROI with a branded merchandise campaign that blends seamlessly with your business strategy.
Reduce Costs
Our sourcing pros ensure you realize unbeatable hard and soft cost savings. We’ve assembled a diverse network of preferred suppliers and manufacturers, with an expectation that each performs as a valued partner, not simply a provider of goods.
Build Impressions
Tell people who you are, what you represent and why your brand is the best, hands down. Our branded merchandise drives consumer impressions an average of six months longer than our competitors. Now that’s endurance.
Control Quality
Protecting your brand is more than just our highest priority — it’s the law. We are 100% compliant with U.S. and international laws surrounding product safety, child labor and environmental protection. You’re in safe hands.
Increase Advocates
Want your customers chanting, “This is my brand! This is who I am!” on the inside? You’ve come to the right place. We’ll help ignite your brand community with tangible results.
You have needs. We can exceed them.
That’s the beauty of being an agency that wears many hats.
How? For starters, by doing the work ourselves. When you trust us with your brand, it’s really us.
Reduce Costs
Our sourcing pros ensure you realize unbeatable hard and soft cost savings. We’ve assembled a diverse network of preferred suppliers and manufacturers, with an expectation that each performs as a valued partner, not simply a provider of goods.
Control Quality
Protecting your brand is more than just our highest priority — it’s the law. We are 100% compliant with U.S. and international laws surrounding product safety, child labor and environmental protection. You’re in safe hands.
Deliver on Time
Even the most ingenious, spot-on product is a failure if it isn’t delivered on time. Our promise is perfect product, superior customer service and on-time delivery — every time. And our clients love us for it.
Source Globally
Between our offices in North America, the Philippines, China, and the UK, procurement is a 24/7 enterprise. Our network of extensively vetted, best-in-class suppliers and manufacturers spans the globe, allowing for
versatile and cost-efficient solutions.
Customer Service
Behind the products and process, it’s our people who ultimately set us apart. We are invested and engaged in your business and it shows in our agency-wide commitment to providing customer service that leaves a lasting impression.
We’re wired into the tech world
Today, BDA supports some of the biggest brands in software, hardware, electronics, semiconductors, internet, telecom, and e-commerce. We help them by activating, motivating, and promoting their events, employees, and brands. Ultimately, our goal is to inspire brand action where life and work happen.
Global brands need global partners.
It’s easy to call yourself a global agency. What’s difficult is to deliver like one.
We welcome the chance to measure our global reach against anyone. Today, we call North America, the Philippines, China, and the UK home. Tomorrow? Stay tuned. Plans are always in motion to further expand our footprint and take your brand to places it’s never been. The international demand for branded merchandise is exploding and our local market expertise opens up a world of possibilities. We’ll see you abroad.
There’s a good chance you’ve seen our work without even knowing it.
Safety is Priority Number One
In 2008, Jay Deutsch founded the Quality Certification Alliance (QCA) to provide a common set of third-party safety standards for the promotional products industry. Over the past decade, QCA has led the way with product safety, environmental stewardship, quality assurance and global social responsibility. Today, Jay and BDA continue to work tirelessly with QCA and their commitment to protecting your brand, your customers, your employees - worldwide.
Meet the best people in existence.
Most companies claim to have the best people. We say to them, “Keep dreaming.” Our people are second to none. They set us apart with their entrepreneurial spirit, ambition and borderline unhealthy obsession with Halloween. (Have you seen the pictures?) They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It’s our people that make BDA one of Seattle’s 100 Best Companies to Work for. From account management to design to operations, our people have a genuine passion for this business that shines through in everything we do.
Hey look! We’re trending again.
What campaign is making headlines? Who’s talking about us? Read on.
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