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THE

POWER OF

MERCHANDISE

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Vision. Ingenuity. Guts... It’s how you climb to the top and stay there.


Teenage entrepreneurs. A makeshift garage office. Barely a trace of seed money. From nothing, childhood friends, Jay Deutsch and Eric Bensussen, built an industry-leading global company, a first-of-its-kind Merchandise AgencyTM. And to this day, pulling off the impossible is still what separates BDA.

Power of Merchandise

The Power of Merchandise


The power of merchandise is about connection. For the past 35 years, we've used this dynamic advertising medium to promote iconic brands and connect with stakeholders. Today, it's about evangelizing brands, creating experiences that touch the human spirit, and most importantly, helping our clients deliver on their brand promise.

Global

Game changer is putting it mildly.


By now, it should be clear why we call it the power of merchandise.

Drive RevenueDrive Revenue


Thump thump, thump thump. That’s the sound of us taking your goals to heart. Boosting sales, generating new revenue streams and maximizing ROI with a branded merchandise campaign that blends seamlessly with your business strategy.

Reduce CostsReduce Costs


Our sourcing pros ensure you realize unbeatable hard and soft cost savings. We’ve assembled a diverse network of preferred suppliers and manufacturers, with an expectation that each performs as a valued partner, not simply a provider of goods.

Build ImpressionsBuild Impressions


Tell people who you are, what you represent and why your brand is the best, hands down. Our branded merchandise drives consumer impressions an average of six months longer than our competitors. Now that’s endurance.

Control QualityControl Quality


Protecting your brand is more than just our highest priority — it’s the law. We are 100% compliant with U.S. and international laws surrounding product safety, child labor and environmental protection. You’re in safe hands.

Increase AdvocatesIncrease Advocates


Want your customers chanting, “This is my brand! This is who I am!” on the inside? You’ve come to the right place. We’ll help ignite your brand community with tangible results.
Procurement

We make the complex look simple.


How? For starters, by doing the work ourselves. When you trust us with your brand, it’s really us.

Reduce CostsReduce Costs


Our sourcing pros ensure you realize unbeatable hard and soft cost savings. We’ve assembled a diverse network of preferred suppliers and manufacturers, with an expectation that each performs as a valued partner, not simply a provider of goods.

Control QualityControl Quality


Protecting your brand is more than just our highest priority — it’s the law. We are 100% compliant with U.S. and international laws surrounding product safety, child labor and environmental protection. You’re in safe hands.

Deliver on TimeDeliver on Time


Even the most ingenious, spot-on product is a failure if it isn’t delivered on time. Our promise is perfect product, superior customer service and on-time delivery — every time. And our clients love us for it.

Source GloballySource Globally


Between our offices in North America, the Philippines, China, and the UK, procurement is a 24/7 enterprise. Our network of extensively vetted, best-in-class suppliers and manufacturers spans the globe, allowing for versatile and cost-efficient solutions.

Customer ServiceCustomer Service


Behind the products and process, it’s our people who ultimately set us apart. We are invested and engaged in your business and it shows in our agency-wide commitment to providing customer service that leaves a lasting impression.
 
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We’re wired into the tech world


BDA Tech is an exclusive business unit dedicated to serving a wide range of technology clients such as Microsoft, Dell, AT&T and GE.

 

We support their business goals by creating high-quality custom merchandise, e-commerce, and omni-channel programs and integrated marketing campaigns that connect and engage their customers, B2B partners and employees.

  • Brand Merchandise
  • Brand Agency
  • Brand Merchandise Agency
  • BDA London
  • BDA Indianapolis
  • BDA Los Angeles
  • BDA Manila
  • BDA Detroit

Global brands need global partners.


It’s easy to call yourself a global agency. What’s difficult is to deliver like one.

We welcome the chance to measure our global reach against anyone. Today, we call North America, the Philippines, China, and the UK home. Tomorrow? Stay tuned. Plans are always in motion to further expand our footprint and take your brand to places it’s never been. The international demand for branded merchandise is exploding and our local market expertise opens up a world of possibilities. We’ll see you abroad.

BDA did that?!” Yes, yes we did.


There’s a good chance you’ve seen our work without even knowing it.

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Safety is Priority Number One


In 2008, Jay Deutsch founded the Quality Certification Alliance (QCA) to provide a common set of third-party safety standards for the promotional products industry. Over the past decade, QCA has led the way with product safety,  environmental stewardship, quality assurance and global social responsibility. Today, Jay and BDA continue to work tirelessly with QCA and their commitment to protecting your brand, your customers, your employees - worldwide.

Our Team

Meet the best people in existence.


Most companies claim to have the best people. We say to them, “Keep dreaming.” Our people are second to none. They set us apart with their entrepreneurial spirit, ambition and borderline unhealthy obsession with Halloween. (Have you seen the pictures?) They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It’s our people that make BDA one of Seattle’s 100 Best Companies to Work for. From account management to design to operations, our people have a genuine passion for this business that shines through in everything we do.

Hey look! We’re trending again.


What campaign is making headlines? Who’s talking about us? Read on.

BDA Makes ASI’s Top 5 Again

BDA Makes ASI’s Top 5 Again. — In the News

July 23, 2019
Read More >

Read Article

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Promo Marketing's Top Distributors List is Here

Promo Marketing's Top Distributors List is Here. — In the News

July 22, 2019
Read More >

Read Article

Read more >
Bearista Bears Bring Local Flair to Global Starbucks Stores

Bearista Bears Bring Local Flair to Global Starbucks Stores. — Company Updates

July 9, 2019
Read More >

Read Article

Read more >
PowerA Honored as 2019 Silver Stevie Winner

PowerA Honored as 2019 Silver Stevie Winner! — Company Updates

May 30, 2019
Read More >

Read Article

Read more >
BDA Makes ASI’s Top 5 Again

BDA Makes ASI’s Top 5 Again. — In the News

July 23, 2019
Read More >

Read Article

Read more >
Promo Marketing's Top Distributors List is Here

Promo Marketing's Top Distributors List is Here. — In the News

July 22, 2019
Read More >

Read Article

Read more >
Bearista Bears Bring Local Flair to Global Starbucks Stores

Bearista Bears Bring Local Flair to Global Starbucks Stores. — Company Updates

July 9, 2019
Read More >

Read Article

Read more >
PowerA Honored as 2019 Silver Stevie Winner

PowerA Honored as 2019 Silver Stevie Winner! — Company Updates

May 30, 2019
Read More >

Read Article

Read more >
Contact Us

So, enough about us. Let’s talk about you.


Seriously, just call us already. We’re here to help.

© 2019 Bensussen Deutsch & Associates, LLC.

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