Detroit Red Wings | Zamboni Gravy Boat | Promotional Merchandise

December 20 2023

Taking inspiration from a product shared at BDA Sports Think Tank, the Red Wings tasked BDA with developing a Zamboni Machine gravy boat for the team’s pre-Thanksgiving game. Leveraging our Zamboni brand license, BDA produced an on-brand, eye-catching, food safety-tested and compliant Zamboni Machine gravy boat to represent the Red Wings brand while offering prominent space for their grocery partner, Meijer. Fans and media outlets gravitated to this unique holiday item, driving over 3MM impressions with national features on ESPN, The Today Show, Bleacher Report, and Yahoo Sports.