The Preferred Partner for Global Brands

Delivering innovative merchandise
experiences across Europe

Local Roots with Global Resources – We Are Where You Need Us To Be

Offices in London, Manchester, Paris, and Munich providing world-class service when you need it, wherever you need it, and in your local language. BDA can support your company’s branded marketing and procurement needs to amplify your brand throughout Europe and around the globe.

Strategically Located Fulfillment Centres

Bensussen Deutsch & Associates, Ltd. is the strategic launch point for European companies seeking branded merchandise support. With the UK office acting as our hub, we service both existing and new clients’ worldwide go-to-market campaigns and growth initiatives through in-territory management and market-specific expertise.

When it comes to sports, our arena knows no bounds

With BDA Sports offices in Manchester, London and Paris, we bring a deep expertise in activating team and sponsor opportunities. Whether partnering with the Premier League, La Liga or other leagues, our strategy is helping our clients engage their supporters through targeted merchandise-based programs. And, with our extensive buying and distribution power, BDA can support multiple in-territory initiatives and market-specific campaigns—making you the champion in the eyes of your supporters.

Introducing The Newest Members of the BDA Family

We recently expanded our European footprint with the acquisition of the top Germany-based distributor,  IPM | Gruppe

Learn More

Trusted By The World’s Best Companies

View Our Work

For their sponsorship activations during UEFA Euro 20, FIFA Qatar WC 22, and FIFA WWC 23, French retailer Intermarché looked to us to design and execute their in-store loyalty program.

Customer Appreciation

We designed and produced a coveted collection of bespoke beach towels for customers as a Gift with Purchase at all Total gas stations across Germany.

Promotional Merchandise

We designed, created, and delivered location specific products that were ethically produced to support this globally loved brand.

Corporate Promotions

To build internal employee excitement and brand affinity in anticipation of and during NBC’s 2024 Paris Olympic games coverage, we developed a targeted eCommerce assortment for the NBC Sports employee base.

Sponsorship Activation

Think Global, Act Local

Our European team brings extensive backgrounds in working with some of the largest and most recognizable global brands and sports leagues in the world. Their hundreds of years of combined industry experience includes delivering innovative solutions across gifting programs, custom bespoke opportunities, eCommerce development, premiums, POS and GWP, corporate promotions, and so much more. This team is seasoned in providing global marketing and procurement expertise through the lens of the local markets they target.

Setting the Standard
for Responsible Management

BDA partners with quality organisations like EcoVadis, who awarded us a Platinum rating in 2022 for our CSR programme. EcoVadis rates BDA in the top 1% of companies in our industry. Our Sedex membership and ISO 9001/14001 certifications also support our ethical and environmental audit approach.

Promotional Merchandise

No matter the target audience or activation need, we embrace the challenge of creating impactful branded moments and experiences.

Explore Our Expertise

Branded Apparel

Apparel is personal – we know how to create garments that customers ‘have to have’, and uniforms employees feel proud and comfortable to work in.

See Examples

Point of Purchase

Our experts know how to bring your brand front and center for consumers in-store; let us help you make an impression that drives conversion with impactful point of purchase differentiators.

Learn How

Product Development

From authentic in-game relics and fan-favorite collectibles, to the cutest plush and brand-centric garments, we have the expertise to embody your brand with completely custom product development.

Explore the Possibilities

Enough About Us,
Let’s Talk About You!

Just tell us where to start and we’ll hit the ground running 

Stuart Shepherd

Director, Sales,
United Kingdom

Peter Beichel

Managing Director, Germany

Jonathan Bailey

Director, Sales
United Kingdom
BDA Sports


Lets Discuss

Contact Form (Europe)