The Preferred Partner for Global Brands
Delivering innovative merchandise
experiences across Europe
Your brand deserves
the exceptional!
Our Merchandise Agency approach revolutionises promotional products by offering curated collections,
industry-specific activation expertise, and custom created solutions that perfectly embody your brand.
Ihre Marke verdient
das Außergewöhnliche!
Unsere Merchandise-Agentur revolutioniert Werbemittel, indem wir individuelle Kollektionen,
branchenspezifische Aktivierungsexpertise und maßgeschneiderte
Lösungen anbieten, die Ihre Marke perfekt verkörpern.
Votre marque
mérite l’exceptionnel!
Notre approche d’agence merchandising révolutionne le monde de l’objet promotionnel en proposant
des collections soigneusement sélectionnées, une expertise en activation spécifique à votre industrie et des
solutions personnalisées qui incarnent parfaitement votre marque.
Tu marca merece
lo excepcional!
Nuestro enfoque de agencia merchandising revoluciona los productos promocionales al ofrecer colecciones
seleccionadas, experiencia en activación específica a vuestra industria y soluciones
personalizadas que encarnan perfectamente su marca.
Local Roots with Global Resources – We Are Where You Need Us To Be
Offices in London, Manchester, Paris, and Munich providing world-class service when you need it, wherever you need it, and in your local language. BDA can support your company’s branded marketing and procurement needs to amplify your brand throughout Europe and around the globe.
Paris,
France
London,
England
Manchester,
England
Munich,
Germany
Kent,
UK
Rotterdam,
Netherlands
Strategically Located Fulfillment Centres
Bensussen Deutsch & Associates, Ltd. is the strategic launch point for European companies seeking branded merchandise support. With the UK office acting as our hub, we service both existing and new clients’ worldwide go-to-market campaigns and growth initiatives through in-territory management and market-specific expertise.
When it comes to sports, our arena knows no bounds
With BDA Sports offices in Manchester, London and Paris, we bring a deep expertise in activating team and sponsor opportunities. Whether partnering with the Premier League, La Liga or other leagues, our strategy is helping our clients engage their supporters through targeted merchandise-based programs. And, with our extensive buying and distribution power, BDA can support multiple in-territory initiatives and market-specific campaigns—making you the champion in the eyes of your supporters.
Introducing The Newest Members of the BDA Family
We recently expanded our European footprint with the acquisition of the top Germany-based distributor, IPM | Gruppe
Learn MoreTrusted By The World’s Best Companies
View Our Work
For their sponsorship activations during UEFA Euro 20, FIFA Qatar WC 22, and FIFA WWC 23, French retailer Intermarché looked to us to design and execute their in-store loyalty program.
Customer Appreciation
We designed and produced a coveted collection of bespoke beach towels for customers as a Gift with Purchase at all Total gas stations across Germany.
Promotional Merchandise
We designed, created, and delivered location specific products that were ethically produced to support this globally loved brand.
Corporate Promotions
To build internal employee excitement and brand affinity in anticipation of and during NBC’s 2024 Paris Olympic games coverage, we developed a targeted eCommerce assortment for the NBC Sports employee base.
Sponsorship Activation
Think Global, Act Local
Our European team brings extensive backgrounds in working with some of the largest and most recognizable global brands and sports leagues in the world. Their hundreds of years of combined industry experience includes delivering innovative solutions across gifting programs, custom bespoke opportunities, eCommerce development, premiums, POS and GWP, corporate promotions, and so much more. This team is seasoned in providing global marketing and procurement expertise through the lens of the local markets they target.
Setting the Standard
for Responsible Management
BDA partners with quality organisations like EcoVadis, who awarded us a Platinum rating in 2022 for our CSR programme. EcoVadis rates BDA in the top 1% of companies in our industry. Our Sedex membership and ISO 9001/14001 certifications also support our ethical and environmental audit approach.
Promotional Merchandise
No matter the target audience or activation need, we embrace the challenge of creating impactful branded moments and experiences.
- Corporate Promotions
- Customer Appreciation
- Employee Incentives & Awards
- Sponsorship Activation
- VIP & Influencer Gifting
Branded Apparel
Apparel is personal – we know how to create garments that customers ‘have to have’, and uniforms employees feel proud and comfortable to work in.
See Examples
Point of Purchase
Our experts know how to bring your brand front and center for consumers in-store; let us help you make an impression that drives conversion with impactful point of purchase differentiators.
Learn How
Product Development
From authentic in-game relics and fan-favorite collectibles, to the cutest plush and brand-centric garments, we have the expertise to embody your brand with completely custom product development.
Explore the Possibilities
Enough About Us,
Let’s Talk About You!
Just tell us where to start and we’ll hit the ground running
INTERESTED IN LEARNING HOW WE CAN HELP?
