The Story Behind BDA’s European Expansion – and What Lies Ahead
July 14 2023
BDA, a top 40 distributor in the promotional products industry, is making significant strides in expanding its international presence. The company, based in Woodinville, WA, recently acquired ipm | gruppe, a prominent distributor in Germany. This move marked BDA’s first office in Germany, emphasizing the company’s commitment to strengthening its European footprint. Germany, with its robust national economy, represents the largest promotional product sales market in Europe.
In a podcast interview with ASI Media’s Christopher Ruvo, BDA CEO Jay Deutsch, a prominent figure in the promotional industry, sheds light on the acquisition and future plans. He hints at the possibility of further expansion within the European, Middle East, and Africa (EMEA) regions. Deutsch also discusses the potential synergies between European and North American markets, especially when dealing with enterprise clients. The message is clear: for North American distributors with the ambition and capabilities, venturing into the global market can yield substantial rewards. BDA’s strategic moves reflect the evolving nature of the promotional products industry and its readiness to seize international opportunities.
Original story posted in Advertising Specialty Institute.