Sponsorship & Licensing

Our IMDB profile would include the biggest names in sports, movies, TV and gaming.

You've got the license. We've got the merch.

Empowering sponsors to extend their brand—beyond any single game or event—directly into the hearts and minds of their target consumers. Whether sports, entertainment or any other license, we provide the platform that drives sponsorship activation and amplifies brand engagement.   

Brand Merchandise

Let's play ball.

Through licensee affiliations with all the major sports leagues (i.e. MLB, NFL, NBA, NHL, MLS), our Sports division creates merchandise activation opportunities proven to net results for sponsors. For example, bobbleheads can produce an attendance jolt of 15-30 percent. And, teams can receive a 71 percent increase in ticket scans more than an hour before first pitch on promotional giveaway day. 

Promotional Products

Boffo results, baby.

Entertainment networks, studio heads and production companies come to us for box-office-busting merchandise ideas. Through sponsorship management, corporate partnerships, and third-party tie-ins, the BDA entertainment division helps turn viewers into participants. 

Promotional Products
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