San Jose Sharks Promotion
San Jose Sharks Promotion - The Challenge
The San Jose Sharks contacted BDA for support to develop a promotion that would further magnify activations organized for Black History Month and NHL Black Hockey History Month.
San Jose Sharks Promotion - Our Action
BDA collaborated with Marvel for the third year in a row to develop a game day giveaway for the San Jose Sharks. BDA created a custom and unique bobblehead mashup of Evander Kane and Black Panther.
San Jose Sharks Promotion - Result
BDA produced nearly 18,000 units and shipped before Chinese New Year to avoid any possible delays. BDA provided storage until event date and delivered on-time and within the client's price point. Excited and attracted nearly 18K fans to attend the Black Panther theme night and bobble giveaway. BDA increased attendance by over 1K additional fans in comparison to the team's average game attendance.
Doesn’t seem right for us to do all the talking.
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