Merch Agency Acquisition

Revolving Door Agency Moves: Carat, Gravity Global, RSA Films & More

June 17, 2022

Published in Agency Spy
Excerpt


Bensussen Deutsch & Associates (BDA), a merchandise agency for brands including the MLB, The Home Depot and Mercedes Benz, has completed the acquisition of consumer insight and merchandise innovations agency, Idea Planet.

The acquisition provides Idea Planet with expanded global reach by broadening access to additional sourcing, manufacturing and distribution channels. The combination will allow both companies to grow their strategic merchandise and collectibles programs, while increasing support for new and existing clients through enhanced control of customer strategy, ideation, manufacturing and logistics.

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