Global healthcare leader, Eli Lilly, challenged BDA to upgrade the educational device viewed by post-op coronary stent patients. Their existing cardstock video brochure was outdated, un-customizable, unsanitary, and costing them a fortune. Lilly was in desperate need of 12K cleanable, PhRMa-compliant units with an upgradeable platform – all at a better price point.

BDA sourced a cleanable, PhRMa-compliant tablet with the latest in upgradeable Android operating systems and the capacity to hold eight educational chapters in both English and Spanish. BDA then incorporated the project into an existing factory order for seamless, highly cost-effective production. 

BDA saved Eli Lilly a whopping 30%, undercutting the cost of the original paper brochure by $22 per unit. By leveraging global sourcing networks, BDA also saved the client $30,000 in materials, tooling, and production costs. Able to hold 8 chapters in both English and Spanish, the new tablet received high praise from healthcare providers and patients alike for its utility, portability, and “cleanability.” The device is so popular, Lilly has already placed an order for an additional 50K units!