The Kenworth Division of PACCAR, a global leading diesel engine manufacturer, looked to BDA to help boost hype among employees surrounding the launch of the MX-11 engine in North America. Kenworth needed expert ideation and development of premium branded apparel that would appeal to all of its employees.
BDA collaborated with its merchandisers, trend research team and extensive vendor network to deliver three fully-decorated outerwear options for the client to review within 48 hours. BDA worked closely with Kenworth human resources staff to recommend sizing options based on body type and produced high-quality, co-branded jackets to celebrate the launch.
Just as the PACCAR MX-11 engine is designed to deliver optimum performance, so was the customer service and premium apparel provided by BDA. The selected gunmetal gray jackets exuded a timeless and classic style, a testament to the Kenworth brand. Employees loved their jackets and “the engine launch was a success,” according to the client. Additional orders were placed by Kenworth for upcoming dealer meetings and brand reach increased 42%.
Your thirst for knowledge is admirable. But it’s time we learned a little about you, too, please.