Kenworth Employee Apparel
Kenworth - The Challenge
The Kenworth Division of PACCAR, a global leading diesel engine manufacturer, looked to BDA to help boost hype among employees surrounding the launch of the MX-11 engine in North America. Kenworth needed expert ideation and development of premium branded apparel that would appeal to all of its employees.
Kenworth - Our Action
BDA collaborated with its merchandisers, trend research team and extensive vendor network to deliver three fully-decorated outerwear options for the client to review within 48 hours. BDA worked closely with Kenworth human resources staff to recommend sizing options based on body type and produced high-quality, co-branded jackets to celebrate the launch.
Kenworth - Client Testimonial
Kenworth - Final Result
Just as the PACCAR MX-11 engine is designed to deliver optimum performance, so was the customer service and premium apparel provided by BDA. The selected gunmetal gray jackets exuded a timeless and classic style, a testament to the Kenworth brand. Employees loved their jackets and “the engine launch was a success,” according to the client. Additional orders were placed by Kenworth for upcoming dealer meetings and brand reach increased 42%.
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