BDA Takes Over Dukes of London

September 12, 2017

Published in eppi Magazine.

As officially announced on September 4, 2017, the American promotional products agency group, Bensussen Deutsch & Associates, LLC (BDA) has taken over the British promotional products agency, Dukes of London. The London-based company is one of the biggest British promotional products distributors.

“It is an exciting time at BDA as we continue to execute our strategy to grow our global platform,” said Jay Deutsch, Co-founder and CEO of BDA. “We are very happy to add the experienced team from Dukes to BDA UK. This combination will allow us to better serve existing and new enterprise clients through in-territory support and market-specific expertise throughout the UK and Europe.”

Through the acquisition, all Dukes employees will join the existing BDA UK team and will be integrated into BDA’s technology systems.

“Dukes is an award-winning promotional merchandise distributor with 22 years of industry experience. As part of the BDA family, we are looking forward to elevating our level of service and creativity to our customers through the addition of BDA’s extensive capabilities,” stated Stuart Shepherd, Sales Director at Dukes. “BDA’s purchasing scale and vision for a global agency that focuses on local service is going to be great for our clients.”

BDA was founded in 1984 and currently maintains subsidiaries in Great Britain, Manila, Shanghai, Shenzhen as well as at 32 locations in the USA. According to own accounts, the turnover of the group is over 300 mil. US Dollars (approx. 250 mil. Euro).

Original published at



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© 2023 Bensussen Deutsch & Associates, LLC.