In the News

Welcome to our digital scrapbook of press clippings, interviews and more.

Company Updates 

How Bobbleheads Became Baseball's Secret Weapon to Boost Attendance

December 15, 2016

Throughout the course of a baseball season, MLB teams give away a ton of promotional swag at select games: From replica championship rings, to T-shirts and jerseys...

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Fans show up in big numbers for bobbleheads, AdWeek

Boston Red Sox Name BDA as Exclusive Premium Merchandise Supplier

December 13, 2016

The Boston Red Sox have entered a three-year, exclusive partnership with brand merchandise agency, Bensussen Deutsch & Associates.

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Marshawn Lynch injury-cart bobblehead: Behind the scenes

November 4, 2016

ESPN goes behind-the-scenes of the Marshawn Lynch injury-cart bobblehead - perhaps the most anticipated collector's items in California football history.

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Corona Tackles Bud’s Football Dominance in Post-Summer Push

October 28, 2016

Bloomberg reports Constellation Brands' marketing push to get more Americans to drink Corona during NFL games, a realm dominated by Budweiser. BDA participates in advertising efforts.

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Premium powerhouse BDA off sidelines, gets into NBA game

October 24, 2016

Sports Business Journal staff writer, Terry Lefton, writes about the new five-year merchandise deal between BDA and the NBA.

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BDA gets into NBA game, Sports Business Journal

London was calling. A lot. So this Woodinville company decided to open an office there.

August 26, 2016

Puget Sound Business Journal reports Woodinville-based branded merchandise agency is expanding its operations — first in the United Kingdom...

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Jay Deutsch, CEO and co-founder of BDA, Puget Sound Business Journal

BDA Expands into EMEA

August 10, 2016

License! Global Magazine reports that BDA is opening an office in the UK to support markets in Europe, the Middle East and Africa.

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BDA Expands Operations into Europe, the Middle East and Africa

August 9, 2016

Industry news publication, Print+Promo, reports that BDA has opened a new office in the UK due to the growing international demand for branded merchandise.

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