In the News
Welcome to our digital scrapbook of press clippings, interviews and more.
How Cleveland Indians promotional items go from idea to delivery
August 24, 2017There's a lot more to in-stadium promotional giveaways than meets the eye. Marc Bona from cleveland.com explores how giveaways work at Progressive Field.
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Bobbleheads are 'destination' giveaways for Cleveland Indians
June 18, 2017Eighteen years after they became a Major League Baseball staple, the collectibles are still the top promotional item for the majority of teams.
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How Major League Baseball is Making Theirs Marvel
June 9, 2017The coming together of the sports world in the Marvel Universe has been orchestrated by branding, merchandise, and marketing company BDA.
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Looking Like the Enemy: The Color Gold Saturates the NBA and NHL Finals
June 5, 2017New York Times sports reporter, Ben Shpigel, interviews Steve Avanessian of BDA about the strategy behind acquiring a T-shirts and rally towels for playoff games.
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Behold, Brewers fans: The glorious Robin Yount motorcycle bobblehead giveaway
May 26, 2017CBS Sports reporter, Matt Snyder, writes that the Robin Yount motorcycle bobblehead is set to be one of the best giveaways all season in MLB.
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BDA has its annual Day of Difference
March 6, 2017Sports Business Journal features BDA and its recent philanthropic event in the Faces and Places section.
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Five Minutes With Jay Deutsch
December 28, 2016PPB Magazine interviews CEO Jay Deutsch about recent beer promotion for the Heads Up - Fast Forward January 2017 issue.
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How Bobbleheads Became Baseball's Secret Weapon to Boost Attendance
December 15, 2016Throughout the course of a baseball season, MLB teams give away a ton of promotional swag at select games: From replica championship rings, to T-shirts and jerseys...
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