In the News

Welcome to our digital scrapbook of press clippings, interviews and more.

Company Updates 

Looking Like the Enemy: The Color Gold Saturates the NBA and NHL Finals

June 5, 2017

New York Times sports reporter, Ben Shpigel, interviews Steve Avanessian of BDA about the strategy behind acquiring a T-shirts and rally towels for playoff games.

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The New York Times

Behold, Brewers fans: The glorious Robin Yount motorcycle bobblehead giveaway

May 26, 2017

CBS Sports reporter, Matt Snyder, writes that the Robin Yount motorcycle bobblehead is set to be one of the best giveaways all season in MLB.

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CBS Sports

BDA has its annual Day of Difference

March 6, 2017

Sports Business Journal features BDA and its recent philanthropic event in the Faces and Places section.

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Sports Business Journal | BDA hosts annual Day of Difference

Five Minutes With Jay Deutsch

December 28, 2016

PPB Magazine interviews CEO Jay Deutsch about recent beer promotion for the Heads Up - Fast Forward January 2017 issue.

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PPAI Publications, Five minutes with Jay Deutsch

How Bobbleheads Became Baseball's Secret Weapon to Boost Attendance

December 15, 2016

Throughout the course of a baseball season, MLB teams give away a ton of promotional swag at select games: From replica championship rings, to T-shirts and jerseys...

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Fans show up in big numbers for bobbleheads, AdWeek

Boston Red Sox Name BDA as Exclusive Premium Merchandise Supplier

December 13, 2016

The Boston Red Sox have entered a three-year, exclusive partnership with brand merchandise agency, Bensussen Deutsch & Associates.

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Marshawn Lynch injury-cart bobblehead: Behind the scenes

November 4, 2016

ESPN goes behind-the-scenes of the Marshawn Lynch injury-cart bobblehead - perhaps the most anticipated collector's items in California football history.

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Corona Tackles Bud’s Football Dominance in Post-Summer Push

October 28, 2016

Bloomberg reports Constellation Brands' marketing push to get more Americans to drink Corona during NFL games, a realm dominated by Budweiser. BDA participates in advertising efforts.

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