In the News
Welcome to our digital scrapbook of press clippings, interviews and more.
BDA Sells Its PowerA Brand
November 11, 2020The Top 40 promo distributor sold the video gaming accessories brand to ACCO.
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Seattle Kraken Gives $405,000 to Non-profits After Campaign
September 23, 2020The team donated $285,000 to YouthCare and $60,000 to both Community Passageways and the Urban League of Greater Seattle.
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Seattle Kraken Merchandise Sales set new Standard for NHL Expansion Teams
September 4, 2020Reporter Megan Campbell interviews Jay Deutsch.
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The Kraken Hits Another Milestone
September 2, 2020PSBJ interviews Jay Deutsch about the successful opening of Seattle Kraken's retail store.
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BDA Names New CIO
August 31, 2020Steve Gomez has technology leadership experience at major brands like Microsoft and T-Mobile.
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Record Breaking Sales of Seattle Kraken Merch
August 10, 2020ASI Counselor reports The Kraken as the league's best-selling expansion identity launch ever in terms of branded merchandise sales.
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In Conversation With Jay Deutsch: Seattle Kraken Launch
July 28, 2020Jay Deutsch, BDA CEO and co-owner of the Seattle Kraken, discusses the team name and merchandise with a charitable focus.
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It's Official - The 32nd NHL Franchise is the Seattle Kraken
July 23, 2020Our CEO, Jay Deutsch, shares insights of how the Seattle Kraken branding came to life.
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