In the News

Welcome to our digital scrapbook of press clippings, interviews and more.

Company Updates 

BDA Sells Its PowerA Brand

November 11, 2020

The Top 40 promo distributor sold the video gaming accessories brand to ACCO.

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BDA Sells Its PowerA Brand

Seattle Kraken Gives $405,000 to Non-profits After Campaign

September 23, 2020

The team donated $285,000 to YouthCare and $60,000 to both Community Passageways and the Urban League of Greater Seattle.

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Community Donations

Seattle Kraken Merchandise Sales set new Standard for NHL Expansion Teams

September 4, 2020

Reporter Megan Campbell interviews Jay Deutsch.

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Seattle Kraken Merch

The Kraken Hits Another Milestone

September 2, 2020

PSBJ interviews Jay Deutsch about the successful opening of Seattle Kraken's retail store.

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BDA Names New CIO

August 31, 2020

Steve Gomez has technology leadership experience at major brands like Microsoft and T-Mobile.

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BDA Names New CIO

Record Breaking Sales of Seattle Kraken Merch

August 10, 2020

ASI Counselor reports The Kraken as the league's best-selling expansion identity launch ever in terms of branded merchandise sales.

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Seattle Kraken

In Conversation With Jay Deutsch: Seattle Kraken Launch

July 28, 2020

Jay Deutsch, BDA CEO and co-owner of the Seattle Kraken, discusses the team name and merchandise with a charitable focus.

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Jay Deutsch, BDA CEO

It's Official - The 32nd NHL Franchise is the Seattle Kraken

July 23, 2020

Our CEO, Jay Deutsch, shares insights of how the Seattle Kraken branding came to life.

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NHL Seattle

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