In the News
Welcome to our digital scrapbook of press clippings, interviews and more.
Best Brand: Seattle Kraken
December 14, 2020Sports Business Journal reports on Seattle Kraken's 1.75B media impressions in the week following the team name announcement.
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BDA Sells Its PowerA Brand
November 11, 2020The Top 40 promo distributor sold the video gaming accessories brand to ACCO.
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Seattle Kraken Gives $405,000 to Non-profits After Campaign
September 23, 2020The team donated $285,000 to YouthCare and $60,000 to both Community Passageways and the Urban League of Greater Seattle.
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Seattle Kraken Merchandise Sales set new Standard for NHL Expansion Teams
September 4, 2020Reporter Megan Campbell interviews Jay Deutsch.
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The Kraken Hits Another Milestone
September 2, 2020PSBJ interviews Jay Deutsch about the successful opening of Seattle Kraken's retail store.
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BDA Names New CIO
August 31, 2020Steve Gomez has technology leadership experience at major brands like Microsoft and T-Mobile.
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Record Breaking Sales of Seattle Kraken Merch
August 10, 2020ASI Counselor reports The Kraken as the league's best-selling expansion identity launch ever in terms of branded merchandise sales.
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In Conversation With Jay Deutsch: Seattle Kraken Launch
July 28, 2020Jay Deutsch, BDA CEO and co-owner of the Seattle Kraken, discusses the team name and merchandise with a charitable focus.
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