In the News

Welcome to our digital scrapbook of press clippings, interviews and more.

Company Updates 

The Kraken Hits Another Milestone

September 2, 2020

PSBJ interviews Jay Deutsch about the successful opening of Seattle Kraken's retail store.

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Merchandise

BDA Names New CIO

August 31, 2020

Steve Gomez has technology leadership experience at major brands like Microsoft and T-Mobile.

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BDA Names New CIO

Record Breaking Sales of Seattle Kraken Merch

August 10, 2020

ASI Counselor reports The Kraken as the league's best-selling expansion identity launch ever in terms of branded merchandise sales.

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Seattle Kraken

In Conversation With Jay Deutsch: Seattle Kraken Launch

July 28, 2020

Jay Deutsch, BDA CEO and co-owner of the Seattle Kraken, discusses the team name and merchandise with a charitable focus.

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Jay Deutsch, BDA CEO

It's Official - The 32nd NHL Franchise is the Seattle Kraken

July 23, 2020

Our CEO, Jay Deutsch, shares insights of how the Seattle Kraken branding came to life.

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NHL Seattle

BDA Maintains High Ranking on Promo Marketing’s Top Distributors of 2020

July 8, 2020

Nation’s Largest Branded Merchandise Agency Places Fourth Among Top 50 Distributors.

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BDA Maintains High Ranking on Promo Marketing’s Top Distributors of 2020

Promo Marketing Announces 2020 Top Distributors

June 22, 2020

BDA remains in the Top 5.

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Promo Marketing Announces 2020 Top Distributors

BDA Obtains QCA Accreditation

April 1, 2020

QCA's assessment ensures brand safety and responsible sourcing throughout an organization's supply chain.

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QCA Accreditation

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