2015 Top Distributors: The Interviews

By Amanda L. Snyder
Published in Promo Marketing Magazine

Thoughts from some of the most successful promotional product distributors

#3 BDA 

Jay Deutsch, CEO and co-founder

Promo Marketing: What is the key to becoming (and remaining) a Top Distributor?

Jay Deutsch: Your ability to challenge the status quo and diversify your business is key to becoming an industry leader. Being at the forefront of technology and design is how you remain at the top. Then it’s about your people. We’ve been blessed to be surrounded by a collection of talented people who never settle. Our company is constantly pushing the boundaries and we have fun while doing it.

PM: What is currently the biggest challenge a distributor faces? How can one overcome that challenge?

JD: Stagnation and maintaining the industry standard. It’s easy to sit back and react to the needs of the business. To overcome this challenge, you must outpace creativity and take proactive risks for your clients. If your mindset is to always seek out new technology, service offerings, forward-thinking partners and visionary personnel, then you will never settle for the standard and continuously grow.

PM: How must distributors adapt to stay relevant in the industry?

JD: The key to adaptation is being able to outpace the industry and the expectations of our clients. It’s about aligning yourself with suppliers and business partners who have the best technology, product offering, customer service and desire to push the limits. If you come to your clients with a solution before they even know there is a need, you will always be the one setting the standard.

Original published in Promo Marketing Magazine.