From Triple Axel to Triple Threat, BDA Veteran Makes Sure Team is Gold

February 8, 2018

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New Hire AnnouncementChiWong

Name: Jenn McElroy -- Director of Training and Implementation

Bio: BDA’s new Director of Training and Implementation is no stranger to BDA or training specialty roles. Jenn has contributed her sales expertise to BDA for more than 10 years, most recently as Director, Global Sales Operations. She is stepping into this new role to leverage her strong background in training, with over a decade of training management experience from Tully’s Coffee. Further advancing BDA’s quality and expertise offerings, Jenn will ensure that all new recruits understand BDA best practices, product safety, client needs and social responsibility initiatives.

What You Bring to the Team: I already have a comprehensive understanding of BDA from my years as a sales manager. Having the agency institutional knowledge will allow me to make a greater impact in this new role.

Why BDA? I came to BDA more than 10 years ago as a sales operation trainer, and have enjoyed my time with the company. I’ve seen other companies try to sell employees on a ‘family mentality,’ but BDA embodies this philosophy to the fullest extent. Since my background is in training, I’m really looking forward to getting back to my roots and I can’t imagine doing it anywhere else.

What Do You Hope to Accomplish in Your New Role?

My focus will be on higher level training. I really want to make sure new hires understand the nuances of what BDA has to offer as fast as possible so they can immediately focus on client needs. I hope to empower people to become an asset from day one by building the foundation so they can understand client needs, address needs before even the client knows what they want, utilize soft skills, and show out of the box thinking.

Hidden Talent:

I was a figure skater growing up…I loved the ice and now that passion has translated to the snow.  My family and I are avid skiers. 

Childhood Nickname:


When You’re Not Pinch-Hitting at BDA:

I am spending time with my family.  My oldest is a competitive cheerleader and my youngest is a premier soccer player.  You will find me cheering them on every weekend.

What Would Jay Say About You?

That I love people. I love to watch them grow. And I LOVE BDA.

Looking to make a career move? Check out our open positions


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