Brand Agency

BDA Announces Multi-year Contract Extension with U.S. Olympic Committee

October 1, 2015

Press Release

WOODINVILLE, Wash. — October 1, 2015  Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency™ and recognized leader in sports and entertainment merchandise activation, today announced a four-year merchandise contract extension and on-going designation as an Official Premium Licensee of the United States Olympic Committee (USOC).

Under the terms of the agreement, BDA will continue to manage premiums and promotional licenses and provide custom merchandise solutions for the USOC and many of its corporate partners. Premiums and promotional responsibilities include design and development of custom co-branded Team USA merchandise, VIP/hospitality and donor gift programs, employee recognition, corporate eCommerce solutions, logistical management and on-site distribution for the USOC partners.

“It is an honor to be recognized as the Official Premium Licensee of the USOC as there is tremendous pride associated with impacting such an important organization on a global stage,” said CEO and co-founder of BDA, Jay Deutsch. “We will continue our focus of raising the bar on merchandise creativity, strategy and execution to deliver measurable value to the USOC.”

“BDA consistently delivers merchandise programs that raise awareness and affinity for Team USA and its family of corporate partners,” said Lisa Baird, USOC chief marketing officer. “Their team of experts understand how to successfully manage and execute a global program, and we look forward to continuing our partnership with BDA for years to come.”

BDA’s creative and logistical planning is well underway for the 2016 Olympic and Paralympic Games in Rio de Janeiro, as part of its previous contract with USOC. The new agreement includes the upcoming 2018 Olympic and Paralympic Winter Games in PyeongChang, South Korea and the 2020 Olympic and Paralympic Games in Tokyo.


About BDA
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and largest Merchandise Agency™ established in 1984, provides promotional marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues (MLB, NFL, NBA, MLS, NHL, NBC Sports, NASCAR, NCAA, IMG College, USTA, PGA Tour and USOC) and global entertainment holding companies. The company is celebrating 30+ years of business with such high-profile brands as Starbucks, FedEx, Ford, Disney and ExxonMobil. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing and sports and entertainment sponsorship activation. BDA collaborates with brands and their corporate partners for special event giveaways, retail merchandise, gifting programs, branded apparel and other merchandise-based promotions aimed at consumers, employees and business-to-business audiences. For more information on the power of merchandise, visit



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