MLS Brand Licensing

Major League Soccer Extends Multi-Year Contract with BDA

June 14, 2016

Press Release

Promotional Merchandise AgencyTM announces three-year contract extension with Major League Soccer to support league, club and corporate sponsor promotions 


WOODINVILLE, Wash., June 14, 2016 – Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency serving Fortune 1000 companies worldwide, today announced a three-year extension of the merchandise agreement that deems BDA the preferred premium merchandise provider of Major League Soccer (MLS).

“It is an honor to continue our partnership with Major League Soccer,” said Jay Deutsch, CEO and co-founder of BDA. “The MLS brand represents the gold-standard of soccer in North America and, for more than 20 years the league has attracted top talent and generated wildly passionate fans. We are committed to advancing the MLS brand by supporting its business with custom sports merchandise.”

BDA will continue to work with MLS and its corporate sponsors to support league promotions including gate giveaways, co-branded items, season ticket holder gifts, VIP/hospitality merchandise, Kids Club programs and premiums for post-season and marquee events such as the AT&T MLS All-Star Game, Audi MLS Cup Playoffs and the MLS Cup.

“Branded merchandise is a huge part of the fan game day experience,” said Matt Chavlovich, vice president of consumer licensing at Major League Soccer. “BDA’s industry expertise and deep understanding of the power of merchandise to engage audiences, increase hype and drive fans to the stadium is what makes them such a great partner. Together, we give soccer fans something that extends their experience with their favorite Club. We look forward to continuing our partnership with BDA.”

Under the terms of the agreement, BDA will remain responsible for developing both in and out-of-stadium activations for all league clubs and corporate sponsors across the U.S. and Canada.


About BDA
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and largest privately held Merchandise Agency™ established in 1984, is the only full-service, in-house global company that provides integrated promotional marketing services and holistic branded merchandise to global Fortune 1000 enterprises, major sports leagues (MLB, NFL, NBA, MLS, NHL, NASCAR, NCAA, PGA Tour and United States Olympic Committee, USOC) and global entertainment holding companies. The company is celebrating 30+ years of business with such high-profile brands as Coca-Cola, Sony, Ford, GE, Kellogg’s, HBO and Starbucks. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing and sports and entertainment sponsorship activation. For more information on the power of merchandise visit

Jordana King
Associate Marketing Manager, BDA
[email protected]



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