WOODINVILLE, Wash. – March 7, 2016 — Bensussen Deutsch & Associates, (BDA), the nation’s premier Merchandise Agency™ serving Fortune 1000 companies worldwide has hired Consumer Packaged Goods (CPG) industry veteran Chris Woodward as Director of Marketing.
With more than a decade of marketing experience, Woodward joins BDA having developed and promoted multiple national brands including T-Mobile, KitchenAid, Rachael Ray, Banana Republic and Star Wars.
“Chris’ experience in brand management, marketing communications and product development combine to make him the ideal BDA Director of Marketing.” said COO Rob Martin. “His agency and in-house experience allow him to think creatively and push the envelope— something we do for our clients daily.”
As Director of Marketing, Woodward is responsible for creating and implementing a comprehensive marketing plan to continuously enhance BDA and its positioning within the industry.
“Having marketed some of the world’s most recognized brands, I am inherently focused on results,” said Woodward. “BDA has already set the industry standard as the Merchandise Agency and I will work diligently to raise the bar to ensure we keep the top spot amongst our competitors. I am excited about the opportunity.”
Interested in joining the BDA team? Visit our Careers Page.
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and largest privately held Merchandise Agency™ established in 1984, is the only full-service, in-house global company that provides integrated promotional marketing services and holistic branded merchandise to global Fortune 1000 enterprises, major sports leagues (MLB, NFL, NBA, MLS, NHL, NASCAR, NCAA, PGA Tour and United States Olympic Committee, USOC) and global entertainment holding companies. The company is celebrating 30+ years of business with such high-profile brands as Coca-Cola, Sony, Ford, GE, Kellogg’s, HBO and Starbucks. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing and sports and entertainment sponsorship activation. For more information on the power of merchandise visit www.bdainc.com.