Brand Marketing

BDA Extends Integrated Merchandise Contract with FremantleMedia North America

May 28, 2015

Media Alert

WOODINVILLE, Wash. – May 28, 2015 – Bensussen Deutsch & Associates, LLC. (BDA), the nation’s premier Merchandise Agency™ and recognized leader in sports and entertainment merchandise activation, today announced a three year contract extension as the Official Promotional Licensee of FremantleMedia North America (FMNA). FremantleMedia North America is the U.S. extension of FremantleMedia, one of the leading creators and producers of television brands worldwide.

BDA has been a promotional partner of FMNA since its first season of American Idol in 2001. BDA will continue to develop and execute merchandise to support marketing programs for FMNA’s  iconic properties such as American Idol, America’s Got Talent, Family Feud, The Price is Right and other classic game shows.

“Through fully-integrated merchandise programs we assist FremantleMedia North America and its portfolio of companies in rewarding its loyal fans and followers with unique and exclusive products,” said CEO and Co-Founder of BDA, Jay Deutsch. “We are very excited to continue our long-term partnership with FMNA.” 


About BDA
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and largest Merchandise Agency™ established in 1984, provides promotional marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues (MLB, NFL, NBA, MLS, NHL, NBC Sports, NASCAR, NCAA, IMG College, USTA, PGA Tour and USOC) and global entertainment holding companies. The company is celebrating 30+ years of business with such high-profile brands as Coca-Cola, FedEx, Ford, GE, Kellogg’s and Starbucks. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing and sports and entertainment sponsorship activation. BDA collaborates with brands and their corporate partners for special event giveaways, retail merchandise, gifting programs, branded apparel and other merchandise-based promotions aimed at consumers, employees and business-to-business audiences. For more information on the power of merchandise, visit




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