Brand Merchandise

BDA Expands its Operations into Europe, the Middle East and Africa

August 9, 2016

Press Release

Seattle-based Promotional Merchandise Agency Opens New Office in London to Strengthen International Presence


WOODINVILLE, Wash. — August 9, 2016  Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency serving Fortune 1000 companies worldwide, today announced it has opened a new office in the United Kingdom (UK) to support Europe, Middle East and Africa (EMEA) markets and respond to the growing international demand for branded merchandise.

The new BDA office is located just outside of London and will be the strategic launch point and corporate office location for the BDA UK team. With the UK acting as its hub, BDA will be able to better service both existing and new enterprise client's worldwide go-to market campaigns and growth initiatives through in-territory support and market-specific expertise.

"We are so excited to be able to combine the power of merchandise and BDA's service excellence for our amazing clients both existing and future, on a global scale," said Jay Deutsch, CEO and co-founder of BDA. "As more and more Fortune 1000 companies both in the U.S. and abroad are fueled by market expansion, and the growing demand for localized in-territory activations, BDA is committed to helping our clients win."

The new BDA UK team brings more than 75 years cumulative experience to the EMEA, where the BDA Merchandise Agency model will help drive innovative in-store features and displays, gifting programs and custom bespoke opportunities. BDA UK will actively seek out potential clients in need of branded merchandise solutions and assist existing clients with expanding into these new geographic regions. In addition, to support its global expansion, BDA has invested in its supply chain and fulfillment and distribution across the U.S. and Asia, with offices in both Shenzhen and Shanghai, China.


About BDA
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and largest privately held Merchandise Agency established in 1984, is the only full-service, in-house global company that provides integrated promotional marketing services and holistic branded merchandise to global Fortune 1000 enterprises, major sports leagues (MLB, NFL, NBA, MLS, NHL, NASCAR, NCAA, PGA Tour and United States Olympic Committee, USOC) and global entertainment holding companies. The company is celebrating 30+ years of business with such high-profile brands as Coca-Cola, Sony, Ford, GE, Kellogg's, HBO and Starbucks. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing and sports and entertainment sponsorship activation. For more information on the power of merchandise visit


Jordana King
Associate Marketing Manager, BDA
[email protected]


Company Updates

BDA Lets Russ Cook

December 29, 2020

© 2023 Bensussen Deutsch & Associates, LLC.