Brand Merchandise

Bensussen Deutsch & Associates Expands Entertainment Division

July 19, 2016

Media Alert

BDA reacts to market demands by doubling personnel and leveraging its global resources to extend entertainment service offerings


WOODINVILLE, Wash., July, 19, 2016 — Bensussen Deutsch & Associates, LLC (BDA), the nation's premier branded Merchandise Agency serving Fortune 1000 companies worldwide, today announced the expansion of its entertainment division to broaden the company's properties both domestically and around the globe. 

BDA has promoted to national account director, Jeff Kern, who will oversee the entertainment team out of the company’s Los Angeles office. Kern brings more than 25 years of experience in promotional merchandising for the entertainment industry and licensed property management. In his new role, Kern will be responsible for creating new client revenue streams and managing the company’s in-territory merchandise strategy for entertainment clients worldwide.

Additionally, BDA has hired two new industry veterans, Kory Kugler and Anita Sebetic. With more than 30 years cumulative experience in promotional products and specifically in the entertainment marketing space, Kugler and Sebetic will focus on raising brand awareness for clients by leveraging the company’s relationships, including those with major retailers in the U.S. and abroad. Kugler and Sebetic will work in Los Angeles and report directly to Kern.

BDA services a growing client roster of high-profile entertainment brands such as Sony Pictures Entertainment, FOX, HBO, FremantleMedia and Loot Crate, among others.




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