BDA was recently honored with two American Business Awards, the nation’s premier business awards program, for outstanding work on the Corona Extra campaign featuring Coach Jon Gruden and the BDA website redesign.
The Jon Gruden Corona campaign was named the winner of a Gold Stevie Award in the Marketing Campaign of the Year – Alcoholic Beverages category. The innovative giant bobbleheads captured the judges’ attention and the seamless execution sealed the deal. One judge commented, “Great use of humor and a completely new take on a traditional marketing promotion. Well done!” Another wrote, “Great job on the logistics with all of those bobbleheads getting to the right location…seems to have been a very coordinated campaign.”
BDA’s new website was also recognized with a Bronze Stevie in the Best Home/Welcome Page category. Judges found the new website highlighted our unique story and culture. “Excellent site,” wrote a judge, “I loved the tone of the copy and how it fit with the images perfectly. I think it gets across what this agency does and provides a really neat perspective on the organization.”
More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and App of the Year, among others.
BDA and the other Stevie winners will be presented with their awards on June 20 in New York.
Submission: Corona Coach Jon Gruden In-Store Display
Corona - Coach Jon Gruden Campaign video submission
Coach Jon Gruden himself with his 4-foot bobblehead
The Gruden in-store display stood proudly in 4,400+ retail locations during football season.
Submission: BDA Corporate Website (bdainc.com); Launched January 2017
For a complete list of the Stevie Award winners, visit http://www.StevieAwards.com/ABA.
About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Sales & Customer Service and the new Stevie Awards for Great Employers. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and largest privately held Merchandise Agency™ established in 1984, is the only full-service, in-house global company that provides integrated promotional marketing services and holistic branded merchandise to global Fortune 1000 enterprises, major sports leagues (MLB, NFL, NBA, MLS, NHL, NASCAR, NCAA, PGA Tour and United States Olympic Committee (USOC)) and global entertainment holding companies. The company is celebrating 33+ years of business with such high-profile brands as Coca-Cola, Sony, Ford, GE, Kellogg’s, HBO and Starbucks. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing and sports and entertainment sponsorship activation. For more information on the power of merchandise visit www.bdainc.com.
Barokas PR for BDA