BDA Creates Innovative New Position to Drive Customer Loyalty and Long-term Business Growth
July 7, 2015Press Release
Seattle-based Promotional Agency Hires Industry Leader, Cindy Jorgenson as Senior Director of Client Experience
WOODINVILLE, Wash. – July 07, 2015 – Bensussen Deutsch & Associates, LLC. (BDA), the nation’s premier Merchandise Agency™, serving more than half the Fortune 50, today announced the hiring of promotional product industry leader, Cindy Jorgenson, as its Senior Director of Client Experience.
This newly created position is in direct response to BDA’s effort to get closer to the customer by analyzing and enhancing communication across all channels. Cindy Jorgenson, a 20-year industry veteran will lead BDA’s client experience initiative and the corporate marketing team.
“Cindy is a solutions-driven powerhouse with years of industry experience to supplement our ‘closer to the customer’ initiative,” said CEO and co-founder of BDA, Jay Deutsch. “We are committed to staying focused on what matters most to our clients by continuously demonstrating our ability to innovate and reinforce our expertise with every touch point interaction. We are thrilled to welcome Cindy to the BDA family and look forward to working together to align this area of our business.”
Prior to joining BDA, Jorgenson served as vice president of national sales where she led a 250-member sales force, managed corporate accounts and strategized sales growth opportunities for current and prospective clients. She has also served as president of the board of directors for the Upper Midwest Association of Promotional Professionals (UMAPP) and has held a number of sales executive and customer service roles throughout her career.
“BDA is a forward-thinking, creative-driven team of experts who pioneered the merchandise agency model and are redefining what a full-service promotional company really is,” said Cindy Jorgenson. “They are changing the game with their use of technology and experiential marketing, and I’m so happy to be a member of the team.”
Jorgenson is designated as a Master Advertising Specialist Plus (MAS+), an award given to promotional products professionals who meet education requirements and demonstrate exemplary commitment to their profession. The MAS+ designation is held by less than 1 percent of industry professionals.
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About BDA
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and largest Merchandise Agency™ established in 1984, provides promotional marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues (MLB, NFL, NBA, MLS, NHL, NBC Sports, NASCAR, NCAA, IMG College, USTA, PGA Tour and USOC) and global entertainment holding companies. The company is celebrating 30+ years of business with such high-profile brands as Coca-Cola, FedEx, Ford, GE, Kellogg’s, and Starbucks. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing and sports and entertainment sponsorship activation. BDA collaborates with brands and their corporate partners for special event giveaways, retail merchandise, gifting programs, branded apparel and other merchandise-based promotions aimed at consumers, employees and business-to-business audiences. For more information on the power of merchandise, visit www.bdainc.com.
