promotional agency

BDA Becomes Preferred Premiums Supplier of NBA

October 26, 2016

Press Release

WOODINVILLE, Wash. – October 26, 2016Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency™ serving Fortune 1000 companies worldwide, today announced a five-year sports merchandising partnership that names BDA the Preferred Premiums Supplier of the National Basketball Association (NBA).

Under the new full-service premiums and gifting agreements, BDA will have the opportunity to supply promotional merchandise for in and out-of-arena activations and gifting initiatives for all NBA, Women’s National Basketball Association (WNBA) and NBA Developmental League (NBA D-League) teams, and league and team sponsors. The marquee partnership will begin in October 2016.

“We are so excited and proud to partner with the National Basketball Association,” said Jay Deutsch, CEO and co-founder of BDA. “The NBA is an iconic brand and we’re committed to helping both grow and protect its stellar legacy. We’re thrilled the league chose to formalize the relationship and name BDA its Preferred Premiums Supplier. We look forward to supporting the NBA’s goals by helping connect more fans to basketball through the power of merchandise.”

The company’s suite of in-house sports marketing services includes campaign strategy, ideation, product development, fulfillment and distribution, and business intelligence. Merchandise programs for the NBA and its properties will incorporate in-arena promotions, out-of-arena sponsor activations, community relations programs, season ticket holder gifting, in-store displays and Point of Sale (POS) enhancers, among others.

The Merchandise Agency has also invested in the NBA partnership by hiring National Account Manager Christie Feliz, National Account Manager Stephen Koplan and Account Manager Lauren Vincent. 


About BDA
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and largest Merchandise Agency™ established in 1984, provides promotional marketing services and customized branded merchandise to Fortune 1000 enterprises, major sports leagues (MLB, NFL, NBA, MLS, NHL, NBC Sports, NASCAR, NCAA, IMG College, USTA, PGA Tour and USOC) and global entertainment holding companies. The company is celebrating 30+ years of business with such high-profile brands as Coca-Cola, Sony, Ford, GE, Kellogg’s, HBO and Starbucks. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing and sports and entertainment sponsorship activation. For more information on the power of merchandise, visit

Media Contact
Morgan Bradley, Barokas PR for BDA
[email protected]




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