BDA Acquires Boston-based SwervePoint to Bolster its Current Hyper-growth Strategy

July 19, 2017

Press Release


Nation’s Largest Branded Merchandise Agency Expands Client Roster, Leadership Team With Acquisition


Woodinville, Wash- July 19, 2017 — Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency™ serving Fortune 1000 companies worldwide and the leading provider to the sports and entertainment industries, today announced it has acquired SwervePoint, a Boston-based promotional merchandise firm. With this acquisition, BDA will expand service offerings for both BDA and SwervePoint clients, and significantly expands its Boston operations.

“Over the last decade, SwervePoint has established itself as an industry innovator focused on amazing customer service. Early on, we identified them as a potential acquisition partner due to business acumen and their client-first partnership philosophy that aligns perfectly with BDA,” said Jay Deutsch, co-founder and CEO of BDA. “This acquisition provides us the opportunity to continue our growth trajectory while integrating additional resources to better support our east coast clients. The Boston area now represents our largest east coast office presence and will provide a strategic hub from which to broaden our footprint across the northeast.  From our partnership with the Boston Red Sox, to our existing clients we currently serve, we are proud to further engrain BDA into the great city of Boston.”  

Through the integration process, BDA will rely on its extensive scope and service offerings to augment the strong client relationships established by SwervePoint. To ensure a seamless transition and provide lasting value, SwervePoint co-founders Jamie Mair and Kevin Phoenix have joined the BDA team. “We are excited to add the tremendous leadership and dedication of Jamie and Kevin to the BDA family. They are talented professionals, who have built a super team around them.  This is both a great cultural and strategic fit for both companies, which is extremely important.” continued Deutsch.

“For years, we have seen firsthand the innovation and industry leading work coming from BDA.  Our clients are going to benefit from the buying power, creativity, and global services expertise BDA is known for,” said Jamie Mair, co-founder and Co-CEO of SwervePoint. “This is the perfect fit at the perfect time.  Joining BDA allows us to expand our relevance within our existing clients, while now being able to offer BDA’s gold-standard capabilities.  Kevin, myself and our entire team are very excited and honored to become part of the BDA family.”

This marks the latest acquisition for BDA as it continues its strategic expansion efforts in the US, Europe and overseas markets.

For more information on BDA, visit


About BDA
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and only Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 1000 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing, and sports and entertainment sponsorship activation. Global brands such as AT&T, Dell, Johnson & Johnson, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 and launched the non-profit Quality Certification Alliance (QCA) organization in support of the industry’s advanced quality assurance practices for importing products overseas. For more information on the power of merchandise, visit


About SwervePoint
Founded in 2004, SwervePoint connects brands with people where work and life happen through fresh promotional merchandise and related enterprise solutions. The firm’s boutique approach to style, selection and service helps a diverse portfolio of clients in the financial, insurance, technology and professional services industries differentiate themselves in competitive markets. Headquartered in Danvers, MA, SwervePoint has network offices across the globe.


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Media Contact:
Morgan Bradley
Barokas PR for BDA
[email protected]



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