Company Updates

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In The News 

BDA Expands Global Footprint with Three New Canadian Offices

June 24, 2020

Global Leader in Branded Merchandise Opens Sales Offices in Calgary, Toronto, and Waterloo.

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BDA Opens Offices in Canada

Listen Up! PowerA Acquires Gaming Audio Brand LucidSound

June 23, 2020

PowerA brings LucidSound into the family and adds premium gaming headsets to their extensive lineup of fully licensed gaming controllers, cases and charging solutions.

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PowerA Acquires Gaming Audio Brand LucidSound

BDA Cares Foundation is in for All in Seattle

April 8, 2020

Together with All in Seattle, we're providing financial assistance to Puget Sound families, small businesses and workers most impacted by the COVID-19 pandemic.

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Community Support

BDA Announces Significant Fulfillment Center Upgrade

February 3, 2020

Our Midwest Fulfillment Center prepares for a new technology implementation.

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Fulfillment Center Upgrade

Bearista Bears Bring Local Flair to Global Starbucks Stores

July 9, 2019

As Starbucks' trusted partner and vendor, BDA breaks into international markets with Bearista Bears.

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Starbucks Bearista Bears

PowerA Honored as 2019 Silver Stevie Winner

May 30, 2019

BDA's subsidiary wins in the Electronics Category.

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PowerA

5 Ways Businesses can be Ethical When no one is Looking

September 13, 2018

Our CEO and Co-Founder, Jay Deutsch, opens up from experience.

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Millennials - A Modern Marketing Mystery

May 23, 2018

Brands want a piece of the millennial dollar, but their target audience is blind to traditional advertising. How does one reach the generation of limited attention spans?

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