F45 Training Signs Merchandise Partnership with BDA

June 7 2023

Bensussen Deutsch & Associates, LLC (BDA), a leading branded merchandise agency, has announced a strategic merchandise partnership with F45 Training Holdings Inc. (NYSE: FXLV), a global fitness community known for its in-person and on-demand workouts. BDA, renowned for its work with iconic brands such as Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes Benz, will collaborate with F45 to create a new line of merchandise. This merchandise will be available for purchase through F45’s website and various F45 studios across the United States.

BDA, leveraging its expertise in fitness retail, will provide F45 with a trendy range of accessories and clothing, including gym bags, water bottles, performance shirts, shorts, and loungewear for both men and women. The partnership aims to enhance F45’s brand recognition and empower its members to showcase their commitment to the brand.

F45 Training boasts a global network of approximately 2,000 franchises across 66 countries, offering unique 45-minute workouts that combine elements of high-intensity interval training (HIIT), circuit training, and functional training. The 30-piece branded collection will be available for purchase on F45’s website, with plans to expand the selection based on feedback from members and franchisees.

Brian Killingsworth, Chief Marketing Officer at F45, expressed confidence in BDA’s ability to enhance brand recognition through merchandise in the health and wellness sector. The collaboration reflects F45’s commitment to providing a fashion-forward and functional retail offering for its members.

This partnership signifies BDA’s continued presence in the merchandise industry, catering to a diverse range of clients, and leveraging its expertise to support the growth and branding efforts of iconic brands like F45.

Original story published in PR Newswire.