BDA Welcomes Anouk Pape as DVP of Marketing and Creative Services
October 11 2023
Bensussen Deutsch & Associates, LLC (BDA), the premier Merchandise Agency™ representing iconic brands such as Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes Benz, has proudly announced the appointment of Anouk Pape as their new DVP (Director of Vice President), Marketing and Creative Services. Anouk Pape brings an extensive wealth of knowledge and a proven track record in global enterprise marketing, highlighting BDA’s commitment to expanding its international presence.
With over 25 years of experience as an executive leader, Anouk Pape has been at the forefront of driving business performance and spearheading innovative marketing initiatives for global enterprise accounts. Her previous role at Microsoft saw her contribute to remarkable sales results and lead successful global launch campaigns for Office365, Dynamics, and Azure. Additionally, Anouk played a pivotal role in co-partner marketing efforts with major global telecommunications companies like Vodafone, Telefónica, and Orange.
Jay Deutsch, CEO and co-founder of BDA, expressed his enthusiasm about the appointment, stating, “Anouk embodies the client-obsessed spirit of BDA. With decades of global enterprise marketing experience, Anouk’s expertise will be a tremendous addition to the BDA team as we continue to grow our international portfolio and deliver best-in-class campaigns for clients across all sectors.” Deutsch continued, “We know Anouk will creatively promote the BDA heritage and how we’ve grown to dominate the branded merchandise industry over the past forty years.”
Anouk Pape herself is excited to join BDA, recognizing the creative approach and the power of branded merchandise in enhancing client engagement. She expressed her eagerness to work across the organization, inspire continued growth, and share BDA’s history of creating innovative campaigns that people love. This appointment reflects BDA’s dedication to furthering its global presence and providing innovative marketing solutions for its clients.
Original story posted in PR Newswire.