Published in Eastside Entrepreneur Magazine
Bensussen Deutsch & Associates (BDA)
Nominated for: Eastside Business of the Year; Innovative Product or Service of the Year
What is the main activity of Your Business?
Branded Merchandise Agency.
Describe your company's entrepreneurial spirit.
When childhood friends Jay Deutsch and Eric Bensussen started BDA in 1984 as mere teenagers, they knew they had to work harder and be better than every other business out there to prove that they could be trusted with some of the world's most recognizable brands. It all started with a sweatshirt and a phone call to the then seven-year-old Seattle Seahawks asking for permission to use their logo. Fast forward 34 years, it is still our hard work, dedication and tenacity that continues to set us apart in this growing industry.
How does your leadership team set you apart?
We bring unparalleled experience and passion to the branded merchandise game. Although we've grown into an international company, our founders are still putting in the hours like the 16- and 19-year-olds they were at BDA's inception. The leadership team's mantra? Be all in. We're also not afraid to accept new ideas and blaze new trails. We strongly believe the best idea should win - even if that idea comes from a new hire to the team.
How is the product/service a game changer?
BDA designed, developed, produced and distributed buzz-worthy bobbleheads in Gruden's likeness: 4,420 4-foot-tall bobblheads for in-store displays nationwide and 15,000 7-inch minis for prizes and giveaways. An Instagram profile was even created for the bobblehead persona. A popular term in BDA's industry is 'display enhancers' but the merchandise agency likes to call them 'display disruptors.'