BDA Promotes Wilkerson to Executive Role

BDA Promotes Wilkerson to Executive Role

July 2, 2021

Jon Wilkerson has a track record of success. 

The promo sales pro has made a career of developing and nurturing relationships with prestigious Fortune 500 clients and household name brands in markets that include automotive, franchising, telecommunications and pharmaceuticals.

It's for all that and more that Top 40 promotional products distributor Bensussen Deutsch & Associates Inc. (BDA, asi/137616) has promoted Wilkerson to Executive Vice President of Client Services and Business Development. 

In the C-suite position, Wilkerson will focus on further accelerating new business growth, supporting existing client relationships and creating new streams of revenue for the Woodinville, WA-headquartered global firm.

"For the last two decades I've been fortunate enough to interact with the coolest brands in the world and call it work," said Wilkerson, a Ball State University graduate who has been with BDA for 23 years. "This is truly a dream job, and I'm excited to continue working with my team to help create meaningful experiences for brands and their fans."

Wilkerson most recently held the position of Director Vice President of New Business Development.

"BDA would not be where it is today without Jon, and there's no better person to help us continue on our mission," said Jay Deutsch, BDA co-founder/CEO and a member of Counselor's Power 50 list of the promo industry's most influential people. "Jon joined BDA as an account manager for Eli Lilly and Company in Indianapolis, IN, and his knowledge of branding and what message resonates with an audience is unmatched. Our customers, partners and the entire BDA family are incredibly fortunate to have Jon at the helm."

With reported 2019 North American promotional product revenue of $494 million, BDA ranked fifth on Counselor's most recent list of the largest distributors in the industry. The new rankings come out in summer 2021. 


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