Published in ASI Central
Counselor's exclusive ranking of the distributors with the most revenue in the ad specialty market.
Spurred by a strong U.S. economy, distributor sales rose by 4.9% in 2018, hitting a record $24.7 billion. Top 40 distributors posted even more impressive gains, generating $6.9 billion in revenue, a year-over-year increase of 14.5%. Led by 4imprint (asi/197045), the five largest distributors in the market each recorded more than $400 million in 2018 promo sales. Fifteen Top 40 distributors reported double-digit annual growth. Of that group, seven produced revenue hikes of more than 20%.
Similar to last year, there's minimal movement in the 2019 overall rankings. Twenty-six firms are either in the same position as 2018 or moved up or down just one spot. Corporate Imaging Concepts (asi/168962) is the highest riser, jumping 16 spots following its acquisition of eCompanyStore. At the other extreme, A Brand Company (asi/141964/145177) drops eight slots amid falling sales and the divesture of its Edmonton office.
Seattle-based Kotis Design (asi/244898) is the only new distributor on this year's Top 40 list, joining the exclusive group after reporting 2018 sales of $45.6 million. Meanwhile, Sunrise Identity slides out of the rankings, as it was acquired by HALO Branded Solutions (asi/356000) last August.