Chief Human Resources Officer

BDA LLC Expands Executive Team with Chief Human Resources Officer

June 3, 2021

New Hire Announcement

At BDA,WOODINVILLE, Wash., June 3, 2021 — Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands, today announced the expansion of its executive team with the addition of Tara Denman as Chief Human Resources Officer. In this role, Denman will lead the Company's global people strategy including employee engagement, talent acquisition and development, compensation and benefits as well as organizational effectiveness, culture and diversity initiatives.

"Nothing is more important than our people, and we take incredible pride in our vibrant, welcoming culture," said Jay Deutsch, co-founder and CEO of BDA. "I speak for the entire BDA executive team when I say how excited I am for Tara to join our family and help make BDA an even better place to work. To say she is ready to hit the ground running is an understatement."

Denman brings more than 15 years of executive human resources experience to BDA. She has lead culture and people strategies, talent acquisition, employee development, total rewards and employee relations across leading brands such as Rexford Industrial, Keypath Education, Ace (Westlake) Hardware, and H&R Block.

"The employees and culture make up the backbone of BDA, and I can see why as the entire team has already been incredibly welcoming," Denman said. "There's a reason the world's biggest brands turn to BDA time and time again, and that's the people. I'm proud to be a part of a company that has always put its people first. I honor that achievement and look forward to bringing even more inclusive and impactful talent-centric strategies to BDA; making it an even greater place to work than it already is."

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About BDA
Bensussen Deutsch & Associates, LLC (BDA), is an award-winning modern Merchandise Agency™ for iconic brands, providing customized marketing, merchandising, e-commerce and fulfillment solutions for major sports and entertainment properties and Fortune 1000 enterprises. A global firm with over 36 years of experience, BDA operates over 70 domestic and eight international offices. Clients like Dell, ExxonMobil, The Home Depot, Johnson & Johnson, and Major League Baseball rely on BDA to activate, motivate and promote their events, employees and brands. For more information on the power of merchandise, visit



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