BDA Leadership

BDA Expands Leadership Team with Top Industry Talent

April 11, 2022

WOODINVILLE, Wash. – April 11, 2022 — Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands, today announced two new leadership appointments - Jason Richards as DVP Global Marketing & Design Lab and Abby Allen as DVP Global Supply Chain. Both executives will inspire business innovation that continues to cement BDA's leadership position within the branded merchandise industry.

"BDA's team and customers are the center of our company and we're fortunate to add Jason and Abby to our bench of executives," said Jay Deustch, co-founder and CEO of BDA. "The appointment of these two individuals will support BDA as we continue to expand our global footprint and deliver unparalleled customer innovation and service that is the cornerstone of our company."

Jason Richards brings over 15 years of experience in developing and implementing omnichannel marketing strategies for B2B and B2C organizations. He joins BDA from Ackley Beverage Group where he directed brand and performance marketing, led direct-to-consumer sales and operations and managed new brand development across four brands. Jason brings deep expertise in marketing leadership and executive management, driving operational and business growth to exceed previous benchmarks.

"Throughout my career, I've been drawn to companies that put the customer at the heart of their business," said Jason Richards. "BDA continually demonstrates its commitment to customer success, setting the company apart from other providers. I'm looking forward to leveraging my experience to drive BDA's next chapter of growth."

Abby Allen is an innovative, analytical leader with a proven track record in guiding product and process development as well as supplier management efforts to achieve maximum operational impacts. Abby brings direct experience transforming product development and sourcing practices from tentpole brands such as Chico's and VF Corporation. Prior to joining BDA, Abby spearheaded sustainability and quality assurance strategy for all Nordstrom private label brands. 

"BDA continues to expand at a rapid pace, successfully navigating challenges that arose from this past year's supply chain disruption," said Abby Allen. "Joining BDA presents an incredible opportunity to work across a global supply chain to deliver products that help customers activate their brands." 

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About BDA
Bensussen Deutsch & Associates, LLC (BDA), is an award-winning modern Merchandise Agency™ for iconic brands, providing customized marketing, merchandising, e-commerce and fulfillment solutions for major sports and entertainment properties and Fortune 1000 enterprises. A global firm with over 36 years of experience, BDA operates over 70 domestic and eight international offices. Clients like Dell, ExxonMobil, The Home Depot, Johnson & Johnson, and Major League Baseball rely on BDA to activate, motivate and promote their events, employees and brands. For more information on the power of merchandise, visit

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