BDA Announces

BDA Announces Sale of PowerA to ACCO Brands

November 11, 2020


WOODINVILLE, WA, November 10, 2020 – Bensussen Deutsch & Associates, LLC (BDA), today announced it has completed a transaction to transfer ownership of PowerA, its award-winning video gaming accessories brand, to ACCO Brands Corporation (NYSE: ACCO). Launched in 2009, PowerA identified a need in the marketplace for third-party gaming controllers, audio headsets, and charging accessories with a focus on exceptional design, quality craftsmanship, and player comfort. For the past 11 years, PowerA has created products that delight gamers and seamlessly extend the unique experiences offered by global brands like Sony, Nintendo, and Microsoft.

"From our earliest days together, Eric and I formed a partnership focused on understanding what consumers want and creating products that bring joy every day. Whether it's an awesome gaming controller in a family room, a stadium filled with 70,000 fans wearing team merchandise, or inspiring brand loyalty through the power of merchandise, we've had the honor of bringing millions of smiles to people around the world," said Jay Deutsch, co-founder and CEO of BDA. "PowerA is a great example of where we saw an opportunity to take gaming accessories to a new level and grow an audience of passionate fans. Eric and the entire PowerA team have done an amazing job, and I know along with the terrific team at ACCO Brands, the best days of the PowerA brand are yet to come."

"Time flies when you're having fun and building a company that's all about fun," said Eric Bensussen, president and co-founder of PowerA. "It's incredibly rewarding to see the overwhelming love gamers have for our products, and the continued support of our retailer and licensor partners, including some of the largest gaming companies in the world. All of this is made possible by the PowerA crew's passion, creativity, and complete immersion into the expanding gaming universe. PowerA will be in good company as part of ACCO Brands where it will maintain its pace of expansion as the gaming market continues its hypergrowth across all platforms, including mobile and cloud."

Terms of the deal are not being announced. The PowerA leadership team and employees will remain with the business and continue to operate out of it worldwide headquarters in Woodinville, Washington. Bensussen will continue to lead the PowerA team.

About BDA
Bensussen Deutsch & Associates, LLC (BDA), is an award-winning modern Merchandise Agency™ for iconic brands, providing customized marketing, merchandising, e-commerce and fulfillment solutions for major sports and entertainment properties and Fortune 1000 enterprises. A global firm with over 35 years of experience, BDA operates over 70 domestic and eight international offices. Clients like Dell, The Home Depot, Constellation Brands, Planet Fitness, and Major League Baseball rely on BDA to activate, motivate and promote their events, employees and brands. For more information on the power of merchandise, visit

About PowerA
PowerA creates innovative accessory products that enhance the world's best video game and mobile technology experiences. A brand that has become known for high standards and quality manufacturing, PowerA delivers the safest products possible including game controllers, cases, starter kits and a wide collection of other accessories. PowerA products are available across the globe at major retailers including North America, Europe, Australia, and Latin America. To learn more, visit

About ACCO Brands Corporation
ACCO Brands Corporation is one of the world's largest designers, marketers and manufacturers of branded academic, consumer and business products. Our widely recognized brands include AT-AGLANCE ®, Barrilito®, Derwent®, Esselte®, Five Star®, Foroni®, GBC®, Hilroy®, Kensington®, Leitz®, Mead®, Quartet®, Rapid®, Rexel®, Swingline®, Tilibra®, Wilson Jones®, and many others. Our products are sold in more than 100 countries around the world. More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at




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