Promo Acquisition

BDA Acquires Idea Planet

June 17, 2022

Published in Promo Marketing


Bensussen Deutsch & Associates (BDA), Woodinville, Washington, announced yesterday that it has completed the acquisition of consumer insight and merchandise innovations agency Idea Planet.

The acquisition provides Idea Planet with expanded global reach by broadening access to additional sourcing, manufacturing and distribution channels. The combination will allow both companies to grow their strategic merchandise and collectibles programs, while increasing support for new and existing clients through enhanced control of customer strategy, ideation, manufacturing and logistics.

"The entire Idea Planet team has a tremendous skill set in product design and developing innovative, strategy-driven merchandise campaigns that tell brand stories," said Jay Deutsch, CEO and co-founder of BDA. "The combination of our deep creative and manufacturing resources will bring our ability to deliver merchandise collections, high-end collectibles, and turnkey direct-to-consumer sales channels to world-class levels. If our clients can dream it, we can make it come to life!"

Idea Planet, headquartered in Dallas, Texas with offices globally, is led by Mike Flecker, Mike Ableman and Kim Flecker. The company brings a deep roster of client relationships to BDA including globally recognized video game developers, including Ubisoft, Sega, Gearbox, 2K/Rockstar Games, Sony Interactive Entertainment, and consumer brand powerhouses such as Chick-fil-A and Samsung.

"There's a natural synergy between our client rosters, and the acquisition presents an opportunity to leverage our industry's top creative forces to drive growth," said Michael Flecker, president of Idea Planet. "By aligning ourselves with a proven market leader like BDA, we gain access to proven expertise in global manufacturing and logistics. This will enable us to increase our footprint and deliver an even higher level of service to our clients."

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