BDA makes brands come alive in a powerful, tangible way. Your prospects become passionate advocates. An associate's moment in the sun morphs into a warm, lasting memory. We'll help you turn marketing milestones and employee acknowledgement into breakthrough branding opportunities.
We'll work together to make events and tradeshows memorable, launch new identities, drive product to market and build affinity with your brand. BDA will develop products that connect with your audiences and build affinity for your brand, from tradeshow giveaways, to career fair and recruiting materials to community event merchandise.
BDA delivers targeted merchandise through multiple retail outlets, including brick and mortar stores, custom kiosks and traveling stores. We have two decades of experience managing retail stores and currently operate more than 35 stores, including 25 company stores in the U.S., Canada and the UK for clients like Bank of America, FedEx, Lowe's, Michelin and the NFL.
The Michelin on Main store we manage in Greenville, South Carolina received a pair of design awards from the Association of Retail Environments when it first opened in 2007. The success of the 2,300-square-foot flagship store led to the opening of seven additional stores inside Michelin's manufacturing facilities throughout the U.S.
In addition to operating the official NFL League Store, BDA provides traveling store solutions at the Super Bowl and the league's other premier events. We oversee all aspects of the traveling store, from staffing to merchandising and displays to marketing to point of sale.
BDA also develops straight-to-retail products. Branded under the names of our client partners, BDA-designed holiday gift packs, plush, sports collectibles and electronics and video game accessories can be found in some of the world's biggest retailers.
Our e-commerce and interactive division designs compelling eStores modeled after major retail sites like Amazon.com. We'll custom-build an e-commerce system that's easy for customers and employees to shop and navigate—and efficient for you to operate and track. To ensure an optimal user experience we solicit feedback via third-party survey data and we maintain ongoing dialogue with our clients regarding new product enhancements and emerging insights.
Users will experience the same functionality they're used to with major retail websites, including real-time inventory, dynamic imaging, parametric search and navigation functionality, product ratings and reviews and social media applications. BDA-built sites align with your branding strategies, meet your business and financial requirements and are flexible enough to address future functionality or integration requirements.
We have the right stuff when it comes to retail. An uncanny ability to create trend-forward merchandise that catches the eye and stirs the imagination. Each year at BDA, we deliver more than 10 million client products to retailers like Amazon.com, Apple, Best Buy, Target and Walmart.
We're pros at product development and package design, inventory management and distribution, brand and retail management and OEM solutions. And we're with you all the way, from concept through channel distribution, and into the hands of your target consumer.
Our licensing partners include:
- Apple
- Nintendo
- LEGO
- Xbox
- Star Wars
- LucasArts
- Sony
- Guitar Hero
- Rock Band
When we're not ducking the paparazzi, BDA is behind the scenes generating buzz for sitcoms and summer blockbusters. We've taken the stage with "American Idol" since the ratings giant crowned its first winner. We've gone "Dancing with the Stars" and camped out with the "Survivor" castaways. "The Price is Right" even asked us to "come on down."
Networks, studio heads and motion picture moguls come to BDA for the ultimate star treatment and box-office-busting merchandise ideas. The head of our entertainment division has been in the industry for more than 20 years and leads an LA-based team that's attuned to the needs of entertainment properties, sponsors, licensors and licensees. Through sponsorship activation and management, corporate partnership and advertising promotions and third-party tie-ins, we turn viewers into participants.
Our pool of key entertainment properties includes:
- Sony
- Disney
- FremantleMedia
- Fox
- NBC Universal
- ABC
- HBO
- 20th Century Fox
- DreamWorks
- TimeWarner
- Nickelodeon
- Paramount
Catch us at all the big events. When it comes to merchandise, no one plays across more sports associations than BDA. And nobody does it better. We empower clients to extend their brand experiences beyond any single game, event or venue—and directly into people's homes and hearts.
As the official Merchandise Agency for Major League Baseball, BDA helps engage and activate local and national sponsors both in-stadium and at retail. From in-park gate giveaways to co-branded sales promotions at retail, we work in tandem with MLB to maximize sponsorship activation opportunities, streamline the approval process, and provide orientation to new sponsors around premiums for all MLB jewel events, including the All-Star Game and all postseason and World Series games.
We're active on the gridiron too, as the exclusive Official League Store Partner of the National Football League and a Premium Licensee for hard goods. In this role, we manage all Shield-branded promotional merchandise for the League Store (onsite and online), including all premiums for annual marquee events like the Super Bowl, Pro Bowl, Combine, Draft, Kickoff and International Game.
BDA also holds licensee affiliations with NASCAR, NCAA, NHL and USOC.
"BDA has been a fantastic partner, working closely with our team to help sponsors activate new and existing programs. They have a deep understanding of what national brands are trying to accomplish and how merchandise can be used to drive brand affinity and maximize the return on their sponsorship investment." —Jeremy Cohen, VP of Partnership Marketing for Major League Baseball.
BDA knows both the PhRMA Code and each client's distinct interpretation of the guidelines. We recognize that HCP education is instrumental to increasing the therapeutic alliance between the physician and patient, improving patient compliance and adherence and ultimately improving outcome of care.
Because we know this market so well, we're trusted advisors to more than 120 pharmaceutical and biotech brands and their agencies. BDA develops and procures medical merchandise to meet strategic objectives for:
- Disease State Awareness campaigns
- Drug launches
- New indication launches
- Increased patient adherence or compliance
- Providing better patient support resources
- Improved HCP education
- Direct mail campaigns
- Sales aids and educational tools for reps
BDA understands that one size definitely doesn't fit all when it comes to dealer networks. Product offerings, store layout and style can, and usually do, differ greatly depending on location.
Companies like Caterpillar, PACCAR (Kenworth and Peterbilt), Cummins, Michelin, Ford, Jaguar and Land Rover count on BDA for merchandise solutions that deliver value across entire their dealer networks. BDA develops detailed web and print catalogs with a retail look and feel for dealers to access. We facilitate distribution to individual stores and market the program via e-blasts and company newsletters and frequent shopper programs. From our extensive reporting tools, clients can review sales figures by dealer, employee or consumer to examine how products perform based on location, time of year and other criteria.
BDA account managers make regular dealer visits to build relationships, debut the latest products and explain how merchandise can be a profit center even when space is at a premium. We also score invitations to annual dealer meetings and attend industry tradeshows, both of which provide opportunities to collect feedback and learn more about how our clients view merchandise.
BDA knows how to give products that extra push. Whether you're launching something new or kick-starting an established brand, designing retail promotions is equal parts art and science. You want expertise on your side, and BDA brings it. To your product. To the process. All the way to the cash register.
Retail promotions, premium programs and partner promotions are a few of the ways that we help drive retail traffic, increase sales and generate positive buzz. We're also seasoned veterans in the realm of point-of-purchase, point-of-sale and consumer packaged goods sales promotions, such as gift with purchase, in-pack, on-pack and online redemption. BDA develops dynamic sales incentives, direct mail solutions and other on-brand materials that inspire action.
From employee incentives to reward and recognition programs to uniform programs, BDA develops and designs merchandise that your employees will enjoy both in and out of the workplace. We create custom items for recognition programs, stylish logowear for associates and merchandise for employee workspaces, like calendars, business card holders and picture frames.
Our top-notch branded workwear solutions will turn your customer-facing employees into a walking, talking embodiment of your brand. We go to great lengths to ensure each program is a perfect fit. Including global sourcing. Quality materials and production. Trend-forward styles. All designed and tested for your environment.