We are a Merchandise Agency

For more than 30 years, our passion and our goal to deepen the relationship between people and brands have been the forces driving BDA. We are a Merchandise Agency™.

What is a merchandise agency?
Precisely what it sounds like. We are a consultancy that ensures your promotional dollar is being spent effectively. We use our considerable industry experience, consumer insights, brand strategy and your promotional objectives to bring ideas to the table that go far beyond the pen and the coffee cup. We can help you build your brands and advance your goals.

In fact, we've been helping blue-chip clients like Coca-Cola, Major League Baseball, GEICO and others put brainpower behind their promotional merchandise efforts.

BDA delivers a variety of services aimed at driving client-specific value, helping you reach your individual business objectives.