
When it comes to merchandise, no one plays across more pro sports and entertainment properties than BDA. And nobody does it better. From Major
League Baseball to “American Idol”, we empower clients to extend their
brand experiences beyond any single performance, event or venue — and directly into people's homes and hearts.

Mission: Taco Bell wanted to be a star in the New York market during All-Star Week, promoting its All-Star Sunday title sponsorship.

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