Our roots are smack in the middle of center field. BDA has a genuine passion for sports and entertainment marketing and we know how to deliver experiences that create strong bonds and lasting memories. We turn your viewers and spectators into participants. For more than 25 years, BDA has enriched countless events with brand-building merchandise, established partnerships, and formed key third-party relationships. As a result, we have the ability to take our corporate clients’ brands into stadiums, arenas, theaters, television, and movie screens.

 

At BDA, we partner with you to determine the best way to engage your audience, whether that means the right product placement on a popular TV show or a rally towel in the hands of a fan. Our design team brings your brand to life and we customize your merchandise to your specifications, while staying on time and on budget. We offer a wide range of services, from strategy through back-end analysis, including:

 

 

State Farm® Brand Extension is a Home Run with VIPs

 

Mission: State Farm wanted to promote its new MLB National Sponsorship at the Home Run Derby, while generating interest and leads.

 

 

 

 

 

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