Experience
BDA Medical has earned its reputation as the nation's leading medical merchandise and marketing agency through its experience as innovative leaders in the design and development of high quality and functional custom and proprietary medical promotional items.
Our effective merchandise plans focusing on product development, supply chain management, process development and implementation, have delivered documented cost savings and cost avoidance. BDA has developed medical merchandise to meet objectives for:
- Disease state awareness
- Drug launches
- New indication launches
- New marketing message campaign extensions
- Annual strategic merchandise plans
- Physician segmentation direct mail campaigns
- Custom, proprietary products
- Sales aids and educational tools
- Targeted, environmental functional tools
- Patient compliance kits
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Nearly 70% of our staff has called on physicians as pharmaceutical or medical sales reps, marketing and brand managers as well as district managers for the nation's largest medical organizations. BDA also actively stays updated and maintains first-hand experience in the latest in medical industry advancements through:
- Ride-Alongs™ : Coast-to-coast Ride with Rep Program consisting of a minimum of 24 with pharmaceutical and medical reps, accompanying them to physicians' offices
- Monthly interviews with Healthcare Professionals, medical office staff and sales representatives
- Quarterly environmental visits to specific healthcare settings
- Meetings with medical content firms and public relations firms to collaboratively create merchandise for direct mail success and increased symposia and program attendance
This direct experience gives BDA an advantage in creating effective products and packaging that provide ease of use in its thorough understanding of medical environments. These creations have been successful in influencing physician prescribing behavior, cost savings and cost avoidance, and providing compliant and medically appropriate functional merchandise ideas to increase Healthcare Professionals and patient therapeutic alliance and communication.