How do you measure success?

Return On Investment (R.O.I.). R.O.I. is measured in a variety of ways:

Brand Impressions—As with any other form of advertising, increased exposure and awareness is critical to promoting your brand and its message. BDA understands that strategically branded and placed merchandise can yield more than simple impressions; it can provide the end consumer with true affinity. No other form of advertising provides your target market with an element that truly becomes part of their lifestyle.

Hard Dollars—BDA believes that your merchandise program need not be an expense, but a true revenue stream. Do you want to have your program fund itself, or do you want it to fund other marketing initiatives? It's truly up to you. We will work with you to determine the best strategy to achieve those goals. Isn't it time your merchandise program provided you with real dividends?

EAI™—Environmental Affinity Impressions. Your customer doesn't live in a bubble. He or she exists in a variety of environments. We focus on delivering your message direct to your customers in the environments they exist in. The EAI is BDA's proprietary measurement tool dedicated to providing metrics for merchandise-based advertising. More importantly, though, the EAI measures the long-term affinity that develops between your customer and the branded merchandise. As a proprietary product, the ability to measure the actual impression and long-term affinity is a capability uniquely BDA.