What is a Merchandise AgencySM?

The Merchandise AgencySM is the missing unit from most companies' overall marketing mix. Working in line with other "traditional agencies" such as advertising and public relations, the Merchandise AgencySM provides brands with the physical embodiment that is all too often missing.

Along with adding a look, tone and feel to your brand, the Merchandise AgencySM ultimately defines itself through metrics. Delivering our clients a significant return on their investment in merchandise has set BDA apart from all of its competitors. Whether the measurement focuses on gross impression or true dollars, we have established an international reputation for delivering at all levels.