FAQs
What is a Merchandise AgencySM?
What makes BDA different from all other merchandise suppliers?
What internal services do you provide?
What are your distribution capabilities?
Does BDA have a minority- and women-owned business program in place?
FCC Is Urged To Clamp Down On Product Placement - MediaPost, June 20, 2008
A coalition of 23 advocacy and consumer groups Thursday urged the Federal Communications Commission (FCC) to adopt a Notice of Proposed Rulemaking (NPRM) on product placement and product integration. The group maintains that product integration and placement are done too frequently, turning broadcast television shows into infomercials, and consumers are not immediately made aware.
Bank Of America Launches Olympic Campaign - MarketingDaily, June 20, 2008
The effort, via BBDO New York, features images of Americans showing their patriotic fervor for Team USA, with a voiceover that enlists America to "cheer your head off with America's Cheer dot-com and the U.S. Olympic Team will hear you all the way to China."
Tiger's Injury May Hurt Brand, Too - Wall Street Journal, June 20, 2008
One marketer is already suffering some ramifications from Mr. Woods's injury. General Motors's Buick is being forced to drop one of its advertising efforts, which has been hyping a Buick promotion and contest. TV ads, print ads and a slew of Internet ads have been highlighting a "Tee-Off with Tiger" promotion that gives entrants a chance to win the opportunity to have Mr. Woods caddie for them while playing a round of golf in October.
Major Brands Are Slow to Move Their Sponsorship to the Web - Washington Post, June 18, 2008
Yet the fact that the University of Phoenix, a relatively small player in the world of advertising, ranks at the top of Internet sponsors also highlights what for many online media businesses is a grim economic reality: The biggest U.S. advertisers, which have long supported other formats -- television, radio, print -- have not fully embraced the Web.
TV Shows Bundled in Merchandising - PostProduction, June 16, 2008
The mammoth Licensing International Expo wrapped a quiet three-day trade show Thursday as caution prevailed with the weak economy, leaving media companies to milk existing properties in a budding trend of rolling up old TV shows into new packages.
