FAQs
What is a Merchandise AgencySM?
What makes BDA different from all other merchandise suppliers?
What dedicated in-house support services does BDA offer clients?
What are your distribution capabilities?
Does BDA have a minority- and women-owned business program in place?
MLB Franchises Push Their Own Efforts to Get Fans in Parks - AdAge, April 2
Major League Baseball may have pulled in a record-breaking $6.6 billion in revenue in 2009, but economic realities still fired a 95 mile-per-hour fastball at the league: Attendance was down for 21 of the league's 30 franchises last year, resulting in an overall 6.6% drop. Now, as MLB steps up to the plate for the 2010 season, the league is hoping its attendance strike-out in 2009 doesn't turn into an overall slump, and it is putting a more defined emphasis on marketing by its individual clubs. As the league and its corporate sponsors activate around the first game of the season on Sunday night and the traditional opening day on Monday, the franchises are doing more and more of their own marketing to help lure fans to the ballpark.
Most Consumers Steadfastly Green - MarketingDaily, March 26
Though the toy and movie industries have become increasingly intertwined, when they work together, it's because one of the two has usually made the first step: A popular doll is turned into a movie, or a movie inspires a line of dolls. But now, Mattel, the world's No. 1 toy company, is making the next inevitable hop up the evolutionary ladder of synergy: Vulture has learned that Mattel challenged its designers to come up with a new toy line that could simultaneously be turned into a TV show, feature film, or game, for the ultimate branding weapon.
BDA Forms Specialized Sports B-to-B Division - PROMO, March 24
Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise activation, has formed a new business-to-business division to help sports teams, leagues and sponsors drive brand affinity and maximize sponsorship investments.
Adventures in Analog - Brandweek, March 21
This is the age of Web 2.0, of iPods and iPhones, Twitter and Facebook. Brands have learned to harness just about every high-tech advancement in our lives and press it to the service of marketing and advertising. So what's it say when a dude in a chicken suit still works just great? It says that smart brands are still conscious of the power of low-tech marketing in the overall mix.
Why These Complex Times Demand Simpler Packaging - Brandweek, March 21
After the economy came crashing down in late 2008, consumers instinctively gravitated toward things that were more stripped down. The quest for simplicity was even reflected in those consumers’ choices of packaged goods. The cluttered look of the boom times gave way to more spartan designs that harkened back to an earlier era. At least, that’s Peter Clarke’s take. The CEO and founder of Product Ventures, a Fairfield, Conn., design firm that has created packaging for Heinz, Folgers and Febreze, among other brands, Clarke said he expects the simplicity trend to continue as well as sustainability.
Walmart, Target, Best Buy Named Most Valuable Brands - Adweek, March 12
Walmart topped the list of the most valuable retail brands in the U.S., followed by Target and Best Buy, per a new report issued by Interbrand. The report was compiled by Interbrand Design Forum -- a division of the global brand consultancy. The rankings are based on a number of factors: financial forecasting, the percentage of sales and profit that can be directly attributed to branding and brand strength. These form a "net present value" -- in other words: the economic value of a brand.
Opinion: Customer Service Is Key Strategy - Brandweek, March 11
Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service. Customer service? You mean those exotic sounding people in our outsourced call center in India? Or the FAQ's buried somewhere deep on our Web site? Or the automated voice-prompted instructions on our telephone? Surely you jest? Actually, I'm dead serious.
Promotional Products Reach Efficiently, Don't Annoy: Survey - PROMO, December 16
A survey of marketers who buy promotional products found that the channel scored especially well as a way to reach targeted audiences with a single campaign spend and without annoying them. The survey, conducted in November for the Promotional Products Association International, asked 1,000 buyers of promotional items to compare the medium against such other promotional channels as TV ads, direct mail, newspapers, consumer magazines, trade publications, the Internet and social media on a number of key attributes.
Why Marketing Must Leverage an 'Artscience' Philosophy - AdvertisingAge, December 16
Marketing organizations today are under the gun as never before -- from a media landscape growing increasingly convoluted and a fleeting consumer universe to the mounting pressure of accountability for any marketing dollar spent. Today's new universe demands a different approach to the design and execution of any marketing effort.