Situation
Twizzlers needed merchandise ideas to support its Irresistible Summer Sweepstakes promotion. The items would be used for point of sale displays, dealer loaders and consumer sweepstakes prize packs.
Challenge
Our problem-solving capabilities were put to the test by the kitting and fulfillment requirements of the project. With such a wide variety of merchandise produced, it was crucial to determine the dimensions and weight of every item early in the production process to expedite shipping and distribution.
Solution
Hershey's wanted a mix of merchandise that put a summer spin on the Twizzlers brand and would appeal to store managers. BDA sourced overseas suppliers for several items, including inflatable pool rafts, beach chairs, beach towels, umbrellas, sunglasses and mylar balloons. Twizzlers totes, shovel and pail sets, water bottles and T-shirts were produced in the U.S. BDA worked closely with Twizzlers and its creative agency to gain approvals and assist with website content for the online sweepstakes component. As the single-source provider of kitting, fulfillment and distribution from our Indianapolis warehouse for all of the merchandise, BDA delivered significant cost savings.
Result
BDA fulfilled 600 Summer Fun Prize Packs and 1,300 POS orders. Sweepstakes packs were shipped directly to consumers within two days of receiving winners lists from the creative agency and BDA sent the client weekly tracking reports and shipping data.